It was a video which puzzled and surprised many, a man with matted hair, torn up clothes, face covered in dirt and sung like an angel when he opened his mouth.
The video which has been circulating online earlier this month reached viral status when it racked up over 2.3 million views on Facebook in a matter of days and was also picked up by several local online portals
It was later unveiled that the mystery singer was Hazama, a local singer who gained popularity having joined Astro’s reality program Akademi Fantasia- and the agency behind it was none other than Rocketfuel Entertainment
The new entertainment start up posted a video on their YouTube page documenting the amazing transformation of the singer. According to Rocketfuel Entertainment, it was done as a reminder to people to stop judging one another based on face value. The social experiment was also part of Rocketfuel Entertainment’s marketing strategy behind the upcoming release of Hazama’s “Aku bukan Dewa” single on 29 September 2017.
Check out their video below:
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.
There is no such thing as a free lunch. That’s why game-changing inspiration can always be found
on the front lines of the marketing and media playbook. There’s never been a more exciting time to
be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.
This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.
Whatever your take on the future… Marketing is the new Sexy!
Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
Time: 8.30am – 5.30pm
Download event PDF here.