Winners of the Malaysian CMO Awards!

This Discovery Edition of the Malaysian CMO Awards celebrates 19 deserving CMOs who have never won before.

The shortlisting and finalising of winners was done by industry award-winning peers who served as stringent pre-qualifiers, adding more prestige to the already high standards. They joined the quest for excellence and brought their prowess to the process.

In the elite ambience of the Malaysian Petroleum Club, 19 deserving winners were accoladed with the Malaysian CMO Awards 2024. They were selected by their peers as deemed worthy of a new level of recognition and were honoured by the industry in an exclusive Induction Ceremony witnessed by the finest in the business.

The induction ceremony for all winners was on April 25, 2025 and held at the iconic Malaysian Petroleum Club in Tower 2, Petronas Twin Towers.

Emcee Extraordinaire Chacko George Vadaketh inspired the proceedings with his unique style of world-class delivery.

And a huge thank you to our partners…

Presenting Sponsors: Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls

Official Venue: Malaysian Petroleum Club

OOH Partner: Zoomer Media

Event Partner: RUP

Organised by MARKETING Magazine Malaysia

BEST OF THE BEST WINNERS

Fiona Liao, Best of The Best

Fiona Liao is an innovative and forward-thinking marketer with over 25 years of experience. Currently serving as the Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia, she has been instrumental in revitalizing the brand since 2022.

Prior to this, she spent over 13 years at Prudential Assurance Malaysia where she led awardwinning initiatives like the Gold Effie-winning PRUmy Child campaign and was recognised as one of the 50 Most Talented CMOs at the 2013 World Marketing Summit.

As Pos Malaysia faced challenges during COVID-19 pandemic, Fiona played a pivotal role in repositioning the brand with key campaigns such as Pos Malaysia’s Transformation Story, Pos Malaysia Run, and the introduction of electric vehicles and solar facilities.

Her commitment to sustainability and community engagement has positioned Pos Malaysia as a progressive force in the logistics industry, successfully fostering a positive public perception while contributing to economic growth.

Outside of her corporate achievements, Fiona is a respected thought leader, speaker, and awards jury member for APPIES Malaysia, the Malaysia Effie Awards and the Campaign Asia-Pacific Agency of the Year Awards, further solidifying her influence in the field.

Navin Manian, Best of The Best

For Navin Manian, success is rooted in the power of numbers. Inspired by his mathematician father, he believes numbers tell stories that unlock creativity and bold decision-making.

With over 14 years in the telecommunications industry, Navin joined U Mobile in 2021 and became Chief Marketing Officer in 2022. He is best known for blending strategic insight with creative innovation, driving the brand’s transformation into a customer-first, award-winning telco.

Even before the commercial launch of 5G in Malaysia, Navin ensured U Mobile was ahead of the curve by introducing 5G-ready plans. His challenger mindset drives innovation across broadband and enterprise solutions, using data analytics to enhance customer engagement and brand relevance.

Under his stewardship, U Mobile has become Malaysia’s most awarded telco, winning accolades such as Effies Gold, multiple YouTube Ad of the Year awards, countless Kancils’, and international recognition at the London International Awards (LIA).

He has also led the charge on culturally resonant and humancentric campaigns such as Cara U, People Not Performance, and Special Olympics: Unbeatable Together which has allowed the brand to strengthen nationwide trust and outgrow their competition.

Ravi Shankar, Best of The Best

Ravi Shankar Mallavarapu is a versatile and innovative marketing professional with a diverse skill set that spans across branding, customer experience, data science, AI, growth, technology, and commercial.

He brings over 15 years of experience to his current role as Chief Marketing Officer of AirAsia MOVE, where he played a key role in rebranding the AirAsia Superapp into AirAsia MOVE.

Ravi has a proven track record of success for companies in the APAC region. Before taking the helm at AirAsia MOVE, he played a key role within the AirAsia airline group and CARSOME, where he contributed to strategic marketing initiatives.

As a leader, Ravi also played a pivotal role in transforming AirAsia’s traditional marketing team into a growth marketing team as the company first pivoted to a super App.

His ability to drive innovation, refresh brand identity, and execute large-scale campaigns contributed to the successful rebranding of AirAsia MOVE as the ultimate travel companion and go-to platform for affordable intra-ASEAN travel.

AirAsia MOVE’s efforts were also acknowledged through prestigious industry accolades, including ‘Asia’s Best Travel Booking App’ by the World Travel Tech Awards in 2023 and 2024.

GOLD WINNERS

Adelene Wong, Best in Property Development

Adelene is a seasoned professional with over 25 years in strategic branding, marketing, sustainability, and corporate communications. In her role as the General Manager for Group Brand Marketing & Corporate Communications at S P Setia Berhad, she plays a pivotal role in driving the company’s brand strategy and communication initiatives.

What sets her apart is her ability to adapt, collaborate and lead with clarity. The challenges at S P Setia require more than just marketing expertise; they called for strong leadership, strategic thinking and stakeholder management.

Alex Goh, Best in Non-Food FMCG

Alex, Vice President of Marketing for MR.D.I.Y. Group, is a marketing leader with over 14 years of expertise in brand strategy, CRM and innovation. His leadership has successfully rebranded MR.DIY for modern consumers while preserving its core values.

Alex’s integrated omnichannel strategy, blending physical stores and digital platforms, continues to engage a tech-savvy audience and set industry benchmarks in the dynamic home improvement sector.

Angeline Tung, Best in Financial Services

Angeline Tung is an accomplished Marketing and Communications professional with over two decades of experience building iconic brands and driving business growth for companies including Nestlé, L’Oréal, Citibank and Sunway Group.

As Head of Brand and Communications at Prudential Assurance Malaysia, she leads brand strategy, digital, content marketing, PR and corporate responsibility. Her work champions customer-centric innovation and elevates brand equity.

Chin Mei Lee, Best in F&B

Chin Mei Lee is a dynamic marketing leader with over 16 years of experience in FMCG and F&B, known for blending data-driven strategy with creative excellence. Starting her career in sales and trade marketing, she built her expertise across top brands like Nestlé, Fonterra, Unilever, and Johnson & Johnson—revitalising them and driving market share growth.

Now Chief Marketing Officer at McDonald’s Malaysia, she has led transformative brand initiatives, including McCafé’s highest-ever growth and award winning campaigns. Since joining McDonald’s in 2020, she’s risen rapidly through the ranks—earning three promotions in five years and redefining how the brand connects with Malaysian consumers.

Diana Boo, Best in Financial Services

Diana, is a mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising. Known for her people-first leadership and innovative approach, she has led high-performing teams across top Axiata Digital, and Boost.

As Chief Marketing Officer at Boost, Diana inspires through collaboration, creativity, and a relentless drive for excellence. Her expertise resulted in ground breaking campaigns such as Boost Bank’s launch, which achieved record-breaking engagement and established the brand as a digital banking leader.

Elaine J. Chew, Best in Property Management

Elaine J. Chew is a self-proclaimed “Solutionist”. She may not have all the answers, but she will find options and solutions to most problems. Renowned for her innovative answers to complex challenges, she has built a reputation as a transformative leader in competitive industries ranging from airlines to property development.

She most recently brought her entrepreneurial vision to KSK Group, where she led the “8 Conlay Healing Campaign” aiming to rebuild trust and restore confidence in the brand among regional stakeholders after the COVID-19 pandemic brought the global property market to a standstill.

Hanim Mazam, Best in F&B

Hanim Mazam is a performance-driven multi-industry marketer with a passion for marrying data-driven insights with creativity. Throughout her 15 year career, she has contributed her expertise to industries such as media, airlines, telecommunications, FMCG, and Quick Service Restaurants.

In her role as Deputy General Manager for Ecommerce, Partnership & Media at KFC Malaysia, she spearheaded award-winning media innovations, high-impact social campaigns, and a scalable e-commerce platform within an ever-evolving and increasingly competitive food delivery landscape.

How Yuan Yi, Best in FMCG (F&B)

Over the past 20 years, Yuan Yi has established herself as a dynamic and visionary leader in the field. She currently serves as the Chief Marketing Officer at Mamee Double Decker, where she has led a global team to achieve unprecedented market share and position Mamee as a leader in the highly competitive snacks industry.

Known for her expertise in identifying emerging trends and turning them into opportunities, she consistently delivers campaigns that resonate deeply with audiences while aligning with the company’s commercial goals.

Huey Ying Leong, Best in F&B

Huey Ying is a forward thinking marketer with over 15 years of marketing experience and 6 years of experience in the Quick Service Restaurant industry. As the current Head of Marketing at Burger King Malaysia, she has revitalised brand visibility and engagement through impactful campaigns.

With the brand facing severe backlash from boycott sentiments, declining sales, and a diminishing brand presence, Huey Ying led the strategy to drive recovery and build lasting consumer connections. This led to Burger King Malaysia achieving a historic milestone by winning its first-ever Putra Aria Brand Award.

Queenie Goh, Best in Non-Food FMCG

Queenie Goh stands out as the sole female leader in the C-Suite at CUCKOO International, overseeing the marketing, customer service, T&D and HR divisions.

Under her guidance, CUCKOO disrupted a saturated market with bold storytelling, strong brand ambassadors like Dato’ Sri Siti Nurhaliza and Lee Min Ho, and a focus on purpose-driven marketing. In just a decade, the brand expanded a household name.

Salawati Yusoff, Best in Automotive Technology

With over 26 years in the automotive industry, Salawati Yusoff has been a key driving force behind Proton and PRO-NET’s transformative growth and brand innovation in the past decade.

As the current Chief Brand Officer for PRO-NET, she led the marketing transformation that placed Proton at the forefront of Malaysia’s electric vehicle revolution with the launch of the Proton e.MAS 7.

Shayne Koh, Best in Financial Services

Shayne Koh is a seasoned marketing professional with over 20 years of experience in digital marketing, branding, and retail communication. For the past seven years, she has served as Head of Group Digital, Marketing, and Branding at Alliance Bank Malaysia Berhad.

Her leadership has driven impactful initiatives such as the “Bank for Life” brand campaign, the bank’s corporate website transformation, Penang’s Heritage Run, and the BizSmart Challenge Accelerator Edition, a flagship program supporting SMEs

SPECIAL MENTION WINNERS

Norsalvina Alwee, Best in Media & Entertainment

With over 20 years in the Malaysian entertainment industry, Norsalvina Alwee has played a key role in shaping the local cinema landscape. Starting as an intern at Astro Shaw Tayangan Unggul in 2004, she now leads as Head of Brand and Film Distribution at Astro Shaw.

From those early beginnings, Norsalvina has steadily climbed the ranks, demonstrating a deep understanding of audience preferences and a strategic approach to film marketing and distribution that ensures films reach the right audiences across platforms.

Siti Natrah Amirah, Best in Fashion Retail

Siti Natrah Amirah stands as a prominent figure in Malaysia’s fashion marketing landscape, currently serving as the Head of Marketing & Creative at Siti Khadijah, a leading modest fashion brand.

Since joining the company in 2015, she has been instrumental in orchestrating over 100 brand campaigns, helping Siti Khadijah evolve from a local favorite to a household name in modest fashion.

Sharon Oh, Best in Education & Training

Sharon Oh is a strategic leader in marketing communications and performance with over 20 years of experience in driving impactful strategies for companies like HSBC Bank Malaysia, RHB Banking Group, Shell, and Heriot-Watt University Malaysia.

She currently serves as the inaugural Director of Group Corporate and Marketing Communications at Cyberjaya Education Group, where she spearheads a world-class marketing team in a highly competitive education landscape.

Nina Sharil Khan, Best in Education & Training

Nina Sharil Khan is not your typical mentor, coach, or entrepreneur — and that’s exactly what makes her unforgettable. From championing brands to coaching individuals through their own transformations, her career is a masterclass in resilience, authenticity, and the power of “just langgar”.

Today, as Chief Marketing Officer at Infinite Headway, she leads the charge in empowering Southeast Asian businesses at a time when the dearth of trained marketing talent is reshaping the industry.