Sharon Oh is a strategic leader in marketing communications and performance with over 20 years of experience in driving impactful strategies for companies like HSBC Bank Malaysia, RHB Banking Group, Shell, and Heriot-Watt University Malaysia.
She currently serves as the inaugural Director of Group Corporate and Marketing Communications at Cyberjaya Education Group, where she spearheads a world-class marketing team in a highly competitive education landscape.
A forward-thinking visionary, she entered the education market with the goal to build a brand before increasing the number of students. The result was the Start Here campaign which positions the university as the ideal starting point for a successful academic journey.
Through direct, impactful, and digital-led execution, University of Cyberjaya became a dominant player in a highly fragmented market, clinching several accolades for the university along the way. This includes the Putra Aria Brand Awards in 2023 and 2024 consecutively.
Sharon firmly believes that marketing is not a cost centre but a growth driver, equating it to ‘rocket science.’ Her passion for transformative marketing continues to shape industries, proving that strategic marketing is essential for business success.
Sharon will be recognised at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
Event details:Â https://marketingmagazine.com.my/shop/marketing/the-malaysian-cmo-2024-awards/
Presenting Sponsors are Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls.
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
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