WARC releases guide for Marketing in the COVID-19 recession

The events that have unfolded in the last few months has brought on a global economic recession like no other.

According to WARC, a recession like no other needs a playbook like no other, which is why the company is delivering the facts and insights to plan effectively for success.

The report covers:

• 5 lessons from previous recessions
• The COVID-19 recession: what we know so far
• 10 actions to take today
• Adapting adspend
• Early lessons from China, including Nike’s four-stage model for recovery
• Opportunities for future growth