MARKETING Magazine Asia

Unreserved takes on Southeast Asia with Kassandra Kassim at the helm

Malaysia-founded lifestyle magazine Unreserved will be relaunched across Southeast Asia after being bought by its brainchild Kassandra Kassim.
With Editor-In-Chief Kassandra taking over the reins and a completely new team, Unreserved’s new look will be committed to independent journalism, research, investigations and strategies.
Unreserved will cover Southeast Asia’s culture, life, current affairs and newsmakers.
With CNN as an affiliate partner, the team at Unreserved will have real-time access to CNN content giving them opportunities for news relevant to their audience.

“CNN offers us benefits beyond content provision, there will be training opportunities for our journalists and insights from a partner that is savvy and slick in its marketing and developing world-class content,” said Kassandra.
Prior to this, Unreserved was published by Redberry.
Kassandra Kassim who created and published the magazine for the first two years bought it over in 2017.
Aimed at the English speaking and thinking, discerning and sophisticated Southeast Asians, Unreserved will serve as an alternative to the international media source whose content hails from their own backyard.

Unreserved will hit Malaysian news stands in March 2018 along with its activation of digital and social media platforms. Unreserved aims to launch in Singapore and Indonesia in 2018 with the rest of the Southeast Asian countries following suit in 2019.