It was a video which puzzled and surprised many, a man with matted hair, torn up clothes, face covered in dirt and sung like an angel when he opened his mouth.
The video which has been circulating online earlier this month reached viral status when it racked up over 2.3 million views on Facebook in a matter of days and was also picked up by several local online portals
It was later unveiled that the mystery singer was Hazama, a local singer who gained popularity having joined Astro’s reality program Akademi Fantasia- and the agency behind it was none other than Rocketfuel Entertainment
The new entertainment start up posted a video on their YouTube page documenting the amazing transformation of the singer. According to Rocketfuel Entertainment, it was done as a reminder to people to stop judging one another based on face value. The social experiment was also part of Rocketfuel Entertainment’s marketing strategy behind the upcoming release of Hazama’s “Aku bukan Dewa” single on 29 September 2017.
Check out their video below:
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Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
Time: 8.30am – 5.30pm
Details: www.marketingmagazine.com.my/cmo2017
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An afternoon of conversations we never had, with leaders most of you never met.
Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.
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