Reprise Digital, a Mediabrands agency, has released its latest campaign with UEM Sunrise, one of Malaysia’s leading property developers.
UEM Sunrise’s ‘The Happy Chase’ campaign allows audiences to discover and learn about UEM Sunrise’s projects and the property market while promising exciting, stress-free rebates, more attractive rewards and easy entry for house buyers.
The campaign is run in enhancement of the government-led Home Ownership Campaign (HOC 2020), initiated to support homebuyers looking to purchase property and rejuvenate the property sector.
To spearhead ‘The Happy Chase’ campaign, a game show was launched on Facebook to allow audiences to play and win rebates when purchasing a unit from any of the 22 participating UEM Sunrise high quality and attractive projects.
Amir Faiz, Group Creative Director of Reprise Digital Malaysia said, “The campaign seeks to connect first home buyers, mature families, investors, and potential buyers who would normally be daunted by the prospect of home ownership. also sets house buyers on a path to “chase” more rewards.”
“Teaser ads running concurrently across digital and print ask the question. Would you rather spend RM1 on nasi lemak or potentially book your dream home? We’re excited to play a small part in spurring on the dreams of so many Malaysians,” he adds.
The month-long game show is hosted by well-known TV host & actor Baki Zainal who has found fame across cultures due to his colourful personality and fluency across English, Malay and Mandarin.
Kenny Wong (picture), Chief Marketing Officer of UEM Sunrise who is also Malaysian CMO Award Winner, commented, “’This campaign is an extension of our UEM Sunrise tagline ‘Find Your Happy’, and introduces all the key elements we wish to demonstrate to our audience – that finding your dream home is possible, with UEM Sunrise here to help you find your happiness through stress-free steps.”
The live game show launched on 15th August, with subsequent shows scheduled weekly till 5th September 2020, and the Home Ownership Campaign overarching into mid-2021.
The game show is hosted exclusively on the UEM Sunrise Facebook page, with media touchpoints across digital and print.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
