Online heft: Shopee, Facebook give lessons to brands

Deepesh Trivedi, Head, Retail & eCommerce (Southeast Asia), Facebook gives a talk at the Shopee University X Facebook session
Shopee, the leading eCommerce platform in Southeast Asia and Taiwan, collaborated with Facebook to help brands with ecommerce and get popular online.

Group Photo – Shopee University X Facebook was held on 9 December 2017 at Taylor’s University Lakeside Campus
The two came together for the second time to organize a Shopee University workshop involving 200 leading brands.
This workshop was aimed at supporting leading brands in strengthening their e-commerce and social media presence.
International brands such as B.U.M Equipment, IKEA, Ogawa, Wyeth and Hush Puppies, and homegrown ones like Mr DIY and Cosmoderm, also participated.
“The official shops on our platform are leading brands that already have a strong foothold in the traditional retail landscape, and are looking to expand their reach online,” said Ian Ho, Shopee’s Regional Managing Director.
“In line with the Malaysian government’s commitment to digitize the economy, Shopee is proud to play a part in driving the e-commerce sector forward by supporting these brands in building a strong online presence,” Ian added.
During the event, Shopee brought together industry experts from brands including PETRONAS, Digi and Photobook Worldwide to share best practices and insights to increasing online visibility and user engagement.
Deepesh Trivedi, Head, Retail & eCommerce (Southeast Asia), Facebook, said, “We are committed to helping businesses tap into the power of mobile to grow and reach the more than 21 million Malaysians using Facebook on mobile. We look forward to continuing to work alongside partners like Shopee to better support entrepreneurs and help more business owners achieve their goals.”
Moving forward, Shopee plans to continue expanding its Shopee University initiative across Malaysia by extending the courses offered and inviting more industry leaders to share their expertise with Shopee sellers.
Shopee University was first launched in October 2015 to aid local entrepreneurs and businesses in setting up their online businesses, and helping them succeed in an increasingly competitive e-commerce environment. Courses offered include professional photography workshops with Nikon and tips to boost sales revenue held in conjunction with the Malaysia Digital Economy Corporation (MDEC).
To date, Shopee University has seen more than 4,000 participants across 10 states in Malaysia.