It’s no surprise to see Apple rivals come up with ways to mock the iPhone just as a new models launch, and the same happened this year. This year, Huawei took to the streets with a different kind of trolling campaign.
At the Apple store in London, Huawei arrived with a juice van offering “ju%ce that lasts.” Actual juice was given out to people in line that had “no traces of apple” in it, in addition to charging outlets so people could top up their phones.
Additionally, Dentsu X Singapore came up with a nice idea for client Huawei by having Huawei employees that handed out 10,000 mAh battery packs to Apple fans. On the packaging for the packs reads “Here’s a power bank. You’ll need it. Courtesy of Huawei.”
Huawei has been promoting its triple-camera P20 Pro recently. Not only is the handset one of the best phones you can buy right now, but it’s also several hundred dollars cheaper than Apple’s pricey iPhone XS and XS Max. One of the most praised features of the P20 Pro is its 4,000 mAh battery unit, which has been described as offering “Epic” all-day battery life.
‘If the wait is longer than your battery life, charge it here.’ In the Netherlands, Huawei had this power-bank sofa.
With Huawei trolling users from Singapore, Netherlands and London, this is proof of a well-coordinated campaign.
UK-owned company Deliveroo was also taking orders and delivering food to those waiting outside Apple’s stores in locations around the world, ensuring that no hungry customers lost their place. The option was available in 12 countries, but the US wasn’t one of them.
But, the campaign also had an unwanted consequence, with Huawei fans complaining on social media that it’s iPhone users who’re receiving free battery packs instead of actual Huawei consumers.
MARKETING Magazine is not responsible for the content of external sites.
