Facebook Updates E-learning Program

(Marketingmagazine.com.my) – With more than 3 million active advertisers on Facebook across the world and more than 70% of those outside the U.S., Facebook recognises the need to scale resources, education, and tools to help these businesses better reach their target audience.

Hence, Facebook is continuously looking to improve Blueprint in order to provide businesses around the world with the best route to their target audience.

It has now announced an updated design of Blueprint – an eLearning site dedicated to train marketers to capitalize on its platform – to ensure compatibility with lower bandwidth connections, increasing its accessibility for businesses outside the United States.

The upgrade reflects Facebook’s continual commitment to help businesses in emerging and developing markets grow and capitalize on scaled resources and keep up with the changing landscape.

The new Blueprint will be 2G and 3G-friendly on top of having its courses offered in six new languages – Simplified Chinese, German, Portuguese, Korean, Spanish, and Japanese – in addition to the original English version.

Users in EMEA and APAC will also be able to access Blueprint Live, a full day in-person training sessions offered for agencies and their clients through the improved version. Meanwhile, plans to roll out Blueprint Live in Latin America are underway.

“People are talking about new ways to create engaging content and leverage audience insights. Thanks to Blueprint, all UM employees (not just digital) are enhancing the digital media skills fundamental to their careers and our clients’ success,” said Joshua Lowcock, Head of Digital at Facebook USA.

Originally launched in March 2015 to help marketers grow their businesses, Blueprint trains marketers on both foundational practices such as campaign optimization and more expert-level strategies, such as how to leverage video effectively on Facebook to meet business objectives.

It combines eLearning, in-person training and certification experiences through more than 50 online courses.

To date, Blueprint has seen more than 527,000 course enrolments, with more than 70,000 course enrolments in just one month alone, and has at least 175,000 unique users worldwide.

Additionally, over 1,600 people have attended a Blueprint Live event in North America or Europe since Live launched in June 2015.

Jason Fournier, Marketing Manager for Facebook, said, “The success of Blueprint internationally underscores the importance of building scaled digital education. We look forward to building Blueprint with our partners so we can bring these resources to more people and help businesses grow.”

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