Entropia gets new partner in digital division

Neeraj Gulati steps up as partner in Entropia’s digital transformation division

Consulting agency Entropia announced its latest addition with Neeraj Gulati as its partner in digital transformation.

Neeraj will be leading a team of designers, content strategists, analysts and project managers to solidify Entropia’s digital segment.

He will report to Prashant Kumar, Entropia’s senior partner.

Neeraj formerly worked under Prashant’s team at IPG Mediabrands.

He built Ingenuity from scratch which is IPG Mediabrands’ eCommerce and mobile offering, later rebranding Ansible and now folded under Reprise.

He left IPG to setup Bookyboo, which is now India’s leading personalized storybook platform.

Prashant Kumar commended Neeraj saying that he was one of a kind.

“His ability to handhold clients on their often tricky transformation journey, combined with his positive energy and entrepreneurial agility make him a truly exceptional leader.

“It’s absolutely heartening to welcome back Neeraj, as we look to scale up our business from a mid-sized one to a large group,” he added.
Neeraj said that it was a homecoming to him.

“Entropia has taken an uncharted and fearless path, and in a very short time has built an organization that’s delivering the future with scale and consistency. I look forward to bring my own piece of future to this story,”
he said.

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