Emir Shafri named ECD for Y&R Malaysia

(marketingmagazine.com.my)–  Y&R Malaysia today announced the appointment of Emir Shafri to Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini.

Following a successful 5 years at Y&R Singapore, where he helped expand its digital division as the agency’s Digital Lead, Emir returned to KL as Creative Director in 2016. Now as Y&R Malaysia’s Executive Creative Director, Shafri works in partnership with the agency’s Group Managing Director Lisa Hezila.

Emir is gaining the reputation of being one of the region’s top creative innovators, being named one of Asia’s most exciting up-and- coming creative technologists.

According to the agency Emir was key to its success in being shortlisted for the Innovation Cannes Lion, as well as winning the SXSW Interactive Innovation Award, plus gaining Singapore’s first Titanium Lions nomination and winning its first Cannes Chimera Lion, comprising a USD100,000 grant from the Bill & Melinda Gates Foundation.

“Y&R has had a long line of amazing creative leaders, including my own father (Malaysian advertising veteran Dato’ Shafri Mohamad) who led the agency more than 25 years ago,” Emir shared. “I’m most excited to have this opportunity to take up the baton and write the next chapter of Y&R’s long legacy of creative excellence together with a team of very talented folks and our client partners.”

Commented Y&R Asia Chief Creative Officer Marcus Rebeschini, “His accomplishments with Y&R speak volumes about his potential to evolve our Malaysia office into a new era.”

Y&R Malaysia Group Managing Director Lisa Hezila added, “Emir is the ideal creative partner as we continue to grow the agency, not only business-wise, but also in terms of expanding our capabilities in digital and innovation to deliver a fully integrated offering to clients.”

Emir replaces ad vetran Gigi Lee who joined TBWA\Group Malaysia as their Chief Creative Officer in January this year. 

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