Demand for Advertising & Marketing Professionals Further Declines in Q4

(marketingmagazine.com.my) – Talent within the Advertising and Marketing sector are not likely to have a good chance of landing a new job until the New Year, as online hiring activity continues to decline annually across Singapore, Malaysia and the Philippines.

This is according to the Monster Employment Index (MEI), which reported negative growth between October 2015 and October 2016 in each market for the Advertising, Market Research, Public Relations, Media and Entertainment sector.

The MEI is a monthly assessment of online job hiring, showcasing industries and occupations with the highest and lowest growth in online recruitment. This data also includes figures from the Advertising and Marketing sector.

In the Philippines, the marketing and advertising industry continues to decline with a recorded drop of -4% year-on-year for October.

In Malaysia, online hiring has recovered marginally in October with a -13% decline when compared with the annual decline of -18% in September year-on-year. This, however, is still an annual drop – and the largest of the three markets.

In Singapore, where the industry was previously proving to be somewhat resilient, the industry experienced its first decline of -4% year-on-year. The country also reported an overall zero percent growth for online hiring, resulting in further stagnation of its wider job market.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

When assessing the e-recruitment landscape for Marketing & Communications professionals, all three markets also reported negative annual growth in the MEI.

Following last month’s trend, Malaysia continued to report the steepest decline in demand for marketing talent at -8% year-on-year.

The Philippines reported a -7% drop, while in Singapore online hiring of marketing and communications professionals decreased by -5%.

Marketing & Communications jobs:

“The Southeast Asian job market continues to stagnate at the start of Q4, leaving a harsh effect on industries including Advertising, Market Research, Public Relations, Media and Entertainment,” said Sanjay Modi, Managing Director at Monster.com – APAC and Middle East.

“With the year wrapping up, the last quarter presents a mixed bag of priorities and hiring may not top this list. Rapid changes in technology will urge brands to realign marketing objectives. This could result in an uptick in hiring of creative minds with niche skills. In the New Year, we expect to see major jobs-skills matching initiatives encouraging the demand for new hires.”

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

See below the trends for Malaysia in the month of October 2016:

Malaysia Highlights:

• Malaysia reported a -12% year-on-year drop in online recruitment activity
• Not one job sector registered positive annual growth in online hiring
• The Production/ Manufacturing, Automotive and Ancillary sector is the only sector that saw zero change, while the Retail sector saw steepest annual decline at -23%
• Sales & Business Development roles reported the steepest annual growth at 20%, while Customer Service talent were the least in demand at -55% year-on-year

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