By The Malketeer Agility, Tighter Belts, Delayed Campaigns, and a New Wave of Uncertainty for Agencies and Brands When U.S. President Donald Trump declared 2 April as “Liberation Day”, few in the global marketing community were cheering. His dramatic announcement of sweeping new tariffs—a 10% blanket tax on all imports
By The Malketeer When Government Trust Falters, Community Bonds Rise A startling statistic is making the rounds from the latest World Risk Poll conducted by Lloyd’s Register Foundation: just 14% of Malaysians believe that their government cares “a lot” about their well-being. That figure puts Malaysia near the bottom of
By The Malketeer Trump’s Tariffs Are About to Kick Hard If President Donald Trump’s sweeping new tariffs are anything to go by, the answer is a resounding yes—and the global sneaker economy is already feeling the squeeze. In a recent BBC report, the implications of Trump’s aggressive tariff policy are
Elaine J. Chew is a self-proclaimed “Solutionist”. She may not have all the answers, but she will find options and solutions to most problems. Renowned for her innovative answers to complex challenges, she has built a reputation as a transformative leader in competitive industries ranging from airlines to property development.
By The Malketeer For Marketers and Brand Custodians, this Disruption is a Case Study in Crisis Agility In a move that has reverberated across the global automotive and marketing landscape, Jaguar Land Rover (JLR) has announced a temporary suspension of car shipments to the United States, effective this April. The
Over the past 20 years, Yuan Yi has established herself as a dynamic and visionary leader in the field. She currently serves as the Chief Marketing Officer at Mamee Double Decker, where she has led a global team to achieve unprecedented market share and position Mamee as a leader in
How would you describe the next generation? For IACT lecturer Aidan Nasri, he thinks of his students as the first form of true digital natives. “These are people who have no experience with analog devices,” he explains. “They grew up with the internet, and as a result, they’re more digitally
Hanim Mazam is a performance-driven multi-industry marketer with a passion for marrying data-driven insights with creativity. Throughout her 15 year career, she has contributed her expertise to industries such as media, airlines, telecommunications, FMCG, and Quick Service Restaurants. In her role as Deputy General Manager for Ecommerce, Partnership & Media
Shayne Koh Hui Chen is a seasoned marketing professional with over 20 years of experience in digital marketing, branding, and retail communication. For the past seven years, she has served as Head of Group Digital, Marketing, and Branding at Alliance Bank Malaysia Berhad, playing a key role in the bank’s
Sharon Oh is a strategic leader in marketing communications and performance with over 20 years of experience in driving impactful strategies for companies like HSBC Bank Malaysia, RHB Banking Group, Shell, and Heriot-Watt University Malaysia. She currently serves as the inaugural Director of Group Corporate and Marketing Communications at Cyberjaya
