Fiona Liao is an innovative and forward-thinking marketer with over 25 years of experience. Currently serving as the Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia, she has been instrumental in revitalizing the brand since 2022. Prior to this, she spent over 13 years at Prudential Assurance Malaysia
By The Malketeer Azam Baki says Viral Content is Distorting Public Perception and Disrupting the Very Foundations of Due Process In an age dominated by swipes, scrolls, and 15-second clips, the Malaysian Anti-Corruption Commission (MACC) has issued a sobering warning: the very culture that fuels viral success may also be
Huey Ying is a forward-thinking marketer with over 15 years of marketing experience and 6 years of experience in the Quick Service Restaurant industry. As the current Head of Marketing at Burger King Malaysia, she brings a proven track record of driving growth through innovative, consumer-focused strategies during her time
Ravi Shankar Mallavarapu is a versatile and innovative marketing professional with a diverse skill set that spans across branding, customer experience, data science, AI, growth, technology, and commercial. He brings over 15 years of experience to his current role as Chief Marketing Officer of AirAsia MOVE, where he played a
By Kunal Sinha 50% of those posting about tariffs on social media can’t even spell the word correctly. Did that get your attention? Is that an easy data point to remember and throw around? Yes and yes. Take a look at the screenshot of a WhatsApp group where tariffs were
We are living in an era of unprecedented change. With technology evolving by the day, and artificial intelligence leading the charge, marketers must keep up—or risk falling behind. This always-on up ecosystem where budgets get lower, channels keep increasing, and targets get unrealistic, it is easy not to lose one’s mind while
By The Malketeer Marketing is No Longer Just About Storytelling—It’s About Supply Chain Choreography, Policy Awareness, and Geo-Strategic Branding In a masterclass of logistical agility and strategic foresight, Apple recently executed an extraordinary manoeuvre in supply chain choreography. Apple flew five cargo plane-loads of iPhones and other high-demand products from
For Navin Manian, success is rooted in the power of numbers. Inspired by his mathematician father, he believes numbers tell stories that unlock creativity and bold decision-making. With over 14 years in the telecommunications industry, Navin joined U Mobile in 2021 and became Chief Marketing Officer in 2022. He is
By The Malketeer Agility, Tighter Belts, Delayed Campaigns, and a New Wave of Uncertainty for Agencies and Brands When U.S. President Donald Trump declared 2 April as “Liberation Day”, few in the global marketing community were cheering. His dramatic announcement of sweeping new tariffs—a 10% blanket tax on all imports
By The Malketeer When Government Trust Falters, Community Bonds Rise A startling statistic is making the rounds from the latest World Risk Poll conducted by Lloyd’s Register Foundation: just 14% of Malaysians believe that their government cares “a lot” about their well-being. That figure puts Malaysia near the bottom of
