Darren Yuen’s assent to network CEO of IPG Mediabrands was a natural trajectory of an already remarkable journey. No stranger to the group, Darren’s previous 8 years saw him leading BPN, then Reprise and most recently as CEO of Initiative. In his first 100 days, he sits down with MARKETING
By The Malketeer With arrivals surging 31.3% and receipts hitting RM106.78 billion, Malaysia sharpens its tourism edge Malaysia’s tourism sector is flying high again—and this time, it’s not just about recovery. It’s about roaring past pre-pandemic benchmarks with renewed ambition and global appeal. In the first two months of 2025
From Global Experience to Local Insight: Filipe Lampreia’s journey to becoming Chief Strategy Officer at VML Malaysia is rooted in a deep understanding of cultural nuance, an innovative strategic mindset, and a commitment to connecting brands with diverse audiences. With a career spanning more than 20 years across multiple industries
With over 26 years in the automotive industry, Salawati Yusoff has been a key driving force behind Proton and PRO-NET’s transformative growth and brand innovation in the past decade. As the current Chief Brand Officer for PRO-NET, she led the marketing transformation that placed Proton at the forefront of Malaysia’s
With data overloading our minds and measurement metrics the new mantra for successful and accountable marketing, we are now in a tailspin of new ways of doing things. Even these ways change by the day. The charged up ecosystem, where budgets get lower, channels keep increasing, and targets get unrealistic,
In the past 9 years, BLACKPINK has evolved from a K-pop powerhouse into a global fashion and cultural phenomenon. Debuting as a collective force in 2016, the group’s four members Jennie, Jisoo, Rosé, and Lisa have skyrocketed individually, underscoring the power of strategic brand evolution. Combined, the group has a
By Sandeep Joseph The skies are red as the sun sets over a sprawling bungalow in Bukit Tunku, with laughter echoing across the shimmering swimming pool. Bats are occasionally making divebomber runs towards the shining blue, while the tinkle of champagne glasses peppers the hum of gossip and rumours. “What
From TikTok Star to Industry Powerhouse From content creator to industry leader, Joel Lim Min Sheu’s journey in the digital realm began with a deep-rooted passion for content creation. His TikTok persona, Bang Joel, skyrocketed to fame, garnering 1 million followers in just 64 days. This remarkable feat highlighted Joel’s
Diana, or you can call her D or Boo for short, is a mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising. Known for her people-first leadership and innovative approach, she has led high-performing teams across top companies like Lazada Group, Axiata Digital, and Boost. As
With over 20 years in the Malaysian entertainment industry, Norsalvina Alwee has played a key role in shaping the local cinema landscape. Starting as an intern at Astro Shaw Tayangan Unggul in 2004, she now leads as Head of Brand and Film Distribution at Astro Shaw. From those early beginnings,
