Express Rail Link Sdn Bhd (ERL) and Meru Utama Sdn Bhd (VGI Airports) have officially signed an agreement to extend their strategic partnership, reinforcing their commitment to enhancing passenger experience and digital engagement across ERL’s services. Under the renewed agreement, the partnership will be extended until 2030, ensuring continued collaboration
By The Malketeer In a strategic shake-up that signals the end of one of the most high-profile unions in CPG history, Kraft Heinz is reportedly planning to spin off a major portion of its grocery portfolio—an apparent effort to reset, refocus, and revive its dwindling fortunes. According to The Wall
2025 Effie Awards calls for entries, brings new synergies to the LIONS portfolio of prestigious and coveted branding and marketing awards The 2025 Effie Awards Malaysia announced its call for entries, launching its 17th edition with the theme “Unmatched, Unrivaled, Undeniable”. First created in 1968 in New York, the Effie
Astro today announced the launch of KULT, an investment into a new digital marketing venture designed to help brands move at the speed of culture. Positioned as a full-funnel digital marketing solution, KULT blends data, content, and creators to drive deeper audience resonance and cultural relevance across today’s most influential platforms.
By The Malketeer In an exclusive interview with Marketing Magazine, Jill Yeap, the newly appointed Head of Marketing at Tune Talk, shares her journey from FMCG dynamo to telco trailblazer. With a passion for purpose-led brands and people-first leadership, Jill is bringing a bold new vision to one of Malaysia’s
YTL Group has unveiled Youth at YTL (YAY), a new initiative that invites employees’ children to explore the industries, ideas and values behind their parents’ work and the role these play in shaping Malaysia’s future. Launched in conjunction with the YTL Beyond 70 celebrations, YAY marks the beginning of a
Tune Talk is excited to announce the appointment of Jill Yeap as its new Head of Marketing, bringing over 15 years of experience in brand building, strategic marketing, and consumer engagement within the fast-moving consumer goods (FMCG) industry. Jill has led impactful campaigns for iconic brands such as Dettol, Softlan,
By The Malketeer The future of reality television is here—and it’s wrapped in lies, manipulation, cinematic drama, and influencer-fuelled virality. If The Traitors has taught us anything, it’s that the reality genre is evolving—and Malaysia could very well ride the next big wave. For those unfamiliar, The Traitors isn’t just
This official Cannes Lions Wrap-Up sums up the biggest learnings from this year’s Grand Prix winners and distills 150 hours of stage content from across the five streams of the Festival: The Creativity Toolbox, Insights & Trends, Talent & Culture, Creative Impact and Innovation Unwrapped. With insights from some of
By The Malketeer The APPIES is a brain booster. It’s not just an award show. It’s not just a conference. It’s a two-day mental recharge—a strategic sabbatical for your marketing mind. You watch work that moved markets, rewired culture, or defied category norms. You hear campaigns explained. You take notes
