ERL and Meru Utama Boost Passenger Engagement with Expanded Digital Assets

Express Rail Link Sdn Bhd (ERL) and Meru Utama Sdn Bhd (VGI Airports) have officially signed an agreement to extend their strategic partnership, reinforcing their commitment to enhancing passenger experience and digital engagement across ERL’s services.

Under the renewed agreement, the partnership will be extended until 2030, ensuring continued collaboration in delivering high-quality digital content and advertising solutions. A key highlight of the new term includes the expansion of asset coverage, which now encompasses in-train digital screens and additional digital screens on the platforms providing dynamic and engaging content to passengers during their journey.

This strategic move reflects both companies’ shared vision of leveraging technology to improve passengers experience and create innovative advertising opportunities.

Present at the signing ceremony at KL Sentral Station were Muhammad Hariz Mohd Nadzmi, Alternate Director of ERL; Yeow Wei-Wen, Acting Chief Executive Officer of ERL, Aznur Azizuddin, Director of Meru Utama and Herman Lim, General Manager of Meru Utama.

“We are delighted to continue our partnership with Meru Utama, whose expertise in digital media has been instrumental in transforming our communication channels. This extension marks a new chapter in our journey to deliver smarter, more connected rail services. By leveraging innovative digital solutions, we aim to enhance passenger engagement, improve service efficiency, and strengthen our brand presence in today’s fast-evolving digital landscape,” said Yeow Wei-Wen.

“Our partnership with ERL over the past two years has been highly successful, demonstrating our strong commitment to supporting ERL’s objectives while creating valuable opportunities for brands to engage with passengers. Under this exclusive concession agreement, the partnership currently runs until 2030, with an option for a further five-year extension through to 2035,” said Herman Lim, General Manager of Meru Utama.

With the rising demand for Digital Out-of-Home (DOOH) advertising, we have significantly increased our investment in digital assets. Thanks to this extended partnership with ERL, we now feature digital screens not only in the stations but also onboard the trains, enabling brands to connect with their audiences seamlessly throughout the entire journey. To kick start this new partnership, Meru Utama is committed to invest over RM1.5 million to upgrade the in-train digital assets,” he added.