By The Malketeer Lessons from Jetstar Asia’s Final Flight After 20 years in the skies, Jetstar Asia’s farewell flight wasn’t just the end of a route—it marked the final chapter of a brand that once democratised Southeast Asian travel. “Today is the last day.” Those five words, spoken softly by
Leading up to the ASEAN Day celebration on 8 August 2025, Maybank Foundation and ASEAN Foundation officially welcomed 100 youth volunteers and representatives from 10 civil society organisations (CSOs) and social enterprises (SEs) from across Southeast Asia at the Opening Ceremony of the latest Regional Capacity Building Workshop for eMpowering
By The Malketeer The future of payments in Malaysia is no longer approaching—it’s already here. A new global study by Mastercard reveals that 99% of Malaysians are likely to adopt emerging digital payment methods within the next 12 months. That’s an astonishing number, and a clear signal to brands: if
By The Malketeer What China’s Gender Gag Order Means for Marketing, Comedy & Cultural Dialogue In China, apparently, the answer is yes. A viral moment on iQiyi’s hit show The King of Stand-up Comedy featuring 50-year-old comedian Fan Chunli – stage name “Fangzhuren” – has sparked national debate, emotional applause,
By The Malketeer Let’s be honest: the term “purpose” has been overused, oversold, and underdelivered in marketing circles. For too many brands, it’s a feel-good paragraph buried in an ESG report or a campaign hashtag dusted off every Merdeka or Earth Day. But in 2025, the reality is this: Consumers
By The Malketeer In a move that has sparked equal parts surprise and intrigue, Coca-Cola has announced plans to roll out a new Coke sweetened with cane sugar in the United States—months after a personal push from President Donald Trump. While the company frames it as an expansion of consumer
We have turned 10 years old and what a journey it has been. This is the only event in Malaysia where Live Presentations meet Live Judging. “We will celebrate all the winners at the APPIES Malaysia Awards Night on August 8 at the Eastin Hotel and reveal what level of
By The Malketeer IDTG Asia’s latest survey reveals six emotional truths driving consumer loyalty in 2025. In a scroll-happy world where attention is fleeting, Malaysian consumers have become strikingly clear about what keeps them loyal—and it’s not just price or convenience. It’s emotion. Recognition. And relevance. That’s the core takeaway
In the latest episode of The NexGen Show, we speak with young marketing lead Nur Izzaty who made the leap from agency life to a role at one of Malaysia’s most recognisable brands — Pos Malaysia. But her real challenge? Bringing awareness into a lesser-known venture, Pos Shop, the brand’s
By The Malketeer Authenticity, affiliate links, and TikTok Shops are reshaping brand-creator partnerships across Southeast Asia. According to a newly released joint study by impact.com and Cube, affiliate marketing has emerged as the driving force behind Southeast Asia’s next wave of influencer-led e-commerce. And if you’re a brand, creator, or
