MALKETEER

The Five Signals Marketers Cannot Ignore in 2026

Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most

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30 Seconds. One Celebration. Sunquick’s Wordplay Magic.

Chinese New Year advertising often stretches into cinematic long-form territory, chasing tears, nostalgia, and multigenerational drama. Sunquick went the other way. Thirty seconds. Two children. A burst of colour. And a reminder that festive storytelling does not need seven minutes to be remembered. Its 2026 Chinese New Year spot, “Sip

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China’s Lunar New Year Becomes a Stage for the Robotics Economy

Fireworks, lanterns and televised variety shows have long defined the Lunar New Year spectacle in China. This year, however, another performer is stepping confidently into the spotlight: the humanoid robot. What might once have been a novelty sideshow is rapidly becoming a national demonstration of technological ambition — and, increasingly,

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Vinyl Cafés Rise as Cultural Touchpoints Against Digital Fatigue

In an age defined by endless scrolls, algorithmic playlists, and short-form content designed to be skipped in seconds, a quiet cultural counter-movement is beginning to surface across Kuala Lumpur and the Klang Valley: the rise of vinyl listening cafés. A recent report by Malay Mail highlights how spaces such as

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