Chinese New Year campaigns are often built around familiar festive tropes — reunion dinners, nostalgic journeys home, or the symbolism of prosperity. This year, however, Ogilvy Malaysia and Scentify took a markedly different route: turning fragrance into episodic entertainment designed for the social-first generation. Their latest campaign, Fabric Scented, Fortune
Dentsu has reported a record net loss of ¥327.6 billion (US$2.18 billion) for FY2025, triggering sweeping leadership changes, dividend suspension, and a continued restructuring push that will see further job cuts across its international operations. The Japanese advertising giant attributed the loss largely to an additional ¥310.1 billion goodwill impairment
In the crowded marketplace of Chinese New Year brand films—where reunion dinners, tearful airport arrivals, and multi-generational hugs have become familiar visual shorthand—IJM Land’s 2026 festive offering, The Auction, takes a refreshingly symbolic route. Instead of beginning with nostalgia, the film starts with something far more transactional: an auction room.
The global artificial intelligence race has long been framed as a contest for speed, talent and capital. Increasingly, however, it is also becoming a contest of conscience. This week, the resignation of a senior safety researcher from AI company Anthropic has triggered fresh debate about whether the industry’s ethical guardrails
Lion dances, red lanterns, and reunion dinners often set the visual rhythm of Chinese New Year advertising, but Tenaga Nasional Berhad (TNB) is steering the conversation in a different direction this year. Its 2026 festive film, Roaring Blessings, trades grand spectacle for a more intimate human story, inviting Malaysians to
When nearly two million consumers transact within days of a programme’s launch, marketers should pay attention. Not because it is a policy story but because it is a live, nationwide case study in behavioural activation, distribution efficiency, and trust-led adoption. According to Finance Minister II Amir Hamzah Azizan, almost RM200
By The Malketeer For decades, every major workplace technology promised the same outcome: less work. Email was meant to reduce paperwork. Collaboration platforms were supposed to eliminate endless meetings. Automation tools were expected to remove repetitive tasks. Yet each productivity breakthrough has tended to expand work rather than shrink it.
Every Lunar New Year, brands attempt the same balancing act — honour the past without sounding like it belongs there. Few manage it well. Most lean too heavily on nostalgia, mistaking familiar symbols for meaningful relevance. Coca-Cola’s 2026 Lunar New Year campaign across Southeast Asia takes a different route —
For years, influencer marketing was the digital equivalent of a billboard — big reach, fuzzy outcomes, and plenty of debate about whether those likes translated into anything meaningful. That era is ending. Across Asia-Pacific, influencer marketing is rapidly transforming from an awareness play into a measurable business driver, and marketers
Malaysia’s transition to electric mobility has never really been about technology alone. It has always been about confidence. Confidence that infrastructure will catch up, that range anxiety will fade, and that new mobility choices will fit seamlessly into everyday Malaysian life. The launch of the Proton e.MAS 7 Plug-in Hybrid
