Twelve hours. RM2.3 million in sales. 51,710 products moved. 5.42 million views. On 19 February, Khairul Aming did not merely host a TikTok live. He staged a real-time case study in how Malaysian creators are evolving into fully integrated consumer brands. For those still treating live commerce as a tactical
In a city where limited-edition toys can spark queues before sunrise, KFC Thailand has done something quietly subversive: it made the most desirable item in town represent someone who isn’t there. The campaign, titled “The Missing Figure: Student Sanders”, hides 30 collectible “Student Sanders” figurines across Bangkok. On the surface,
Ramadan ads in Malaysia often lean on nostalgia. This one leans on a child. Maybank Islamic has unveiled its 2026 Ramadan film, “Berkat Terasa Apabila Kita Bersama”, starring TikTok favourite Mohd Haris Mikael — the boy whose earnest, old-soul demeanour has quietly captivated Malaysian social media. But this isn’t stunt
A festive spike in arrivals at Kuala Lumpur International Airport (KLIA) on the first day of Chinese New Year (CNY) has delivered a powerful proof point for the Visit Malaysia 2026 (VM2026) campaign. Between 7.00am and 10.30am on February 17, KLIA handled 8,840 international arrivals across 32 flights — nearly
Bill Gates has withdrawn from delivering a keynote at the AI Impact Summit in New Delhi, reports AFP, after being named in newly released US Justice Department documents related to Jeffrey Epstein. The decision, according to the Gates Foundation, was made “after careful consideration” to ensure the summit’s focus remained
A robotics showcase at India’s flagship AI gathering has spiralled into a credibility row after a university was asked to leave the exhibition floor for presenting a China-made robot dog as its own innovation. The controversy erupted at the India AI Impact Summit in New Delhi when Galgotias University unveiled
OpenAI CEO Sam Altman has never been shy about the scale of artificial intelligence. But in New Delhi this week, his tone sharpened. Speaking at the AI Impact Summit, Altman said the world “urgently” needs coordinated AI regulation and floated the idea of a global body modelled on the International
For years, digital marketing strategy revolved around one assumption: if you win Google search, you win discovery. That assumption is now being quietly rewritten. Airbnb’s latest earnings commentary signals a structural shift in how consumers begin their purchase journeys. According to CEO Brian Chesky, traffic arriving from AI chatbot platforms
AI-powered smart glasses have quietly crossed the threshold from curiosity to commercial success. With more than seven million units sold in the past year, Meta’s Ray-Ban collaboration has effectively defined the category, proving that consumers are willing to wear technology when it is stylish, lightweight and seamlessly integrated into daily
In Malaysia’s crowded social-media ecosystem — dominated by TikTok videos, Instagram reels, and algorithmic feeds — an unlikely platform is gaining strategic importance among digitally savvy consumers and marketers alike: Reddit. Once perceived as a niche forum for tech enthusiasts, Reddit has steadily evolved into a significant discovery and discussion
