Category Archives: Breaking News

E-commerce Sites: Leveraging Consumers’ Trust

By Dr Hong Kay Tze and Dr Khoo Kim Leng According to ecommerceDB, ​​by 2027, [...]

14
Nov
MMM hmmm MMM hmmm: Are local FMCG Companies Losing Out in Market Mix Modelling?

By Navonil Roy, Sandeep Joseph and Chat GPT. Ask any manager aged 40: FMCG, or [...]

14
Nov
LINKEDIN TO FURTHER CONSOLIDATE ITS REPUTATION AS THE ULTIMATE PLATFORM FOR PROFESSIONAL NETWORKING IN 2024

By The Malketeer LinkedIn aims to reinforce its standing as the preeminent professional networking platform in [...]

14
Nov
IRISH WHISKEY BRAND JAMESON UNVEILS NEW GLOBAL CAMPAIGN, ‘MUST BE A JAMESON’.

By The Malketeer The World’s No. 1 Irish Whiskey, Jameson, recently launched its inaugural global campaign, [...]

14
Nov
Hot FM Continues to Reign Supreme as Malaysia’s #1 Malay Radio Station

Hot FM, a prominent radio station in Malaysia, has firmly established itself as the leading [...]

11
Nov
CelcomDigi inspires Malaysians to unite in harmony and thrive together, stronger as one

During this festival of lights, CelcomDigi Berhad (CelcomDigi) hopes to remind Malaysians how kindness and [...]

10
Nov
THE MERCURIAL RISE OF DEINFLUENCER ACTIVISM

By The Malketeer The phenomenon of deinfluencing has breached unprecedented heights, creating ripples of change within [...]

10
Nov
THE COUNTDOWN IS IMMINENT FOR TIKTOK’S TAKEOVER OF TV ADVERTISING: TVCs TO TTCs

By The Malketeer In the ever-evolving realm of media consumption, the seismic shift in Gen Z’s [...]

10
Nov
Exclusive: Why Georg Chmiel is Investing in Ganesh Bangah’s Xamble Digital Growth Group

The growth marketing sphere was recently set abuzz with the news that tech titan and [...]

10
Nov
FORRESTER’S 2024 PREDICTIONS: KEY TO SUCCESS LIES IN AGENCIES’ ABILITY TO CREATIVELY DIFFERENTIATE THEMSELVES IN ERA OF AI DOMINANCE

By The Malketeer In 2024, the global agency landscape, including in Malaysia, is set to undergo [...]

10
Nov