With Hari Raya Aidilfitri around the corner, CelcomDigi Berhad shares “Penyeri Tradisi Raya”, a festive short film that steps behind the curtain to spotlight the remarkable individuals whose craft shapes the sights, sounds, and flavours of the celebration that we knew and grew up with. “Penyeri Tradisi Raya” continues CelcomDigi’s
By Kunal Sinha Standing at the edge of the Bazaar Ramadan at Stadium Merdeka on Saturday afternoon, the city felt compressed into a single corridor of heat, colour, and longing. The old colonial stadium rises behind you; ahead, Merdeka 118, the second-tallest building in the world, all glass ambition and
Today marks the official launch of Banyan, a next generation AI platform built to transform how campaign is plan, design, budget, and forecast their campaign performance. First of its-kind on Transit Advertising space. Inspired by the banyan tree—known for its expansive reach and interconnected strength— Banyan connects strategy, creativity, financial
REV Media Group, Malaysia’s leading digital publisher today announced it is the first Malaysia publisher to launch DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites, on its flagship news site, the New Straits Times (NST). DeeperDive brings the power of Gen AI search engines directly
Tune Talk, Malaysia’s fastest‑growing cloud-native mobile prepaid service provider, has partnered with Havas to elevate its customer experience and strengthen engagement across its website and mobile app in Malaysia. The partnership brings together Havas Malaysia’s local market expertise with the specialised CX capabilities embedded within the Havas Village—combining strategic insight,
For years, marketers across Asia-Pacific have been told the same truth: the brands that win balance short-term sales activation with long-term brand building. Yet a new report from WARC and LIONS suggests that while marketers understand this principle intellectually, most organisations still struggle to execute it in practice. The study,
Sometimes the most powerful regulatory action begins not with a boardroom debate or industry conference, but with one person deciding something simply isn’t acceptable anymore. That is exactly what happened in a recent case highlighted by Free Malaysia Today (FMT), when UK-based Malaysian paediatrician Dr Ayne Zarof successfully pushed for
Airlines spend millions trying to engineer “brand love.” Loyalty programmes. Cabin upgrades. Endless advertising promising comfort at 35,000 feet. But occasionally, the most powerful brand story arrives not from a marketing department but from a child with a crayon. That is the unlikely origin of “Pilot Parker: A Story of
In Malaysia’s annual wave of Hari Raya brand films, many follow a familiar formula: warm family reunions, laughter around the dining table, and a sentimental closing line about togetherness. But occasionally, a story chooses a quieter path — one that trades spectacle for something far more intimate. Zurich Malaysia’s latest
The path into advertising is rarely linear, and for young copywriter Rudy, the journey has included theatre studies, film production, and even a stint behind the bar. In his episode of The NexGen Show, Rudy shares how a mix of curiosity, circumstance and a push from his family eventually led
