By The Malketeer Publicis Groupe’s third-quarter 2025 results tell a story that goes beyond numbers. While headlines may celebrate a global organic growth of +5.7% and an impressive +7.1% from the U.S., the more intriguing plot twist lies eastward — in the Asia Pacific, where the Group quietly delivered +6.5%
By Darren Yuen, CEO, IPG Mediabrands Budget 2026 isn’t business as usual. It’s Malaysia’s fiscal reality check, a RM470 billion statement of intent that trades comfort for clarity. Gone are the days when growth was fuelled by broad subsidies and easy optimism. This budget is about accountability, innovation, and long-term
sooka, Malaysia’s leading streaming service and the country’s fastest-growing OTT platform, today announced a series of strategic collaborations with key industry partners—including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to offer greater value, wider accessibility, and more touchpoints for its users. Currently ranked as
By The Malketeer Sometimes the best brand battles don’t happen in boardrooms or billion-dollar ad campaigns—they happen over a cup of aromatic chai. In Karachi, a cheeky little café called Sattarbuksh just pulled off what many thought impossible: it legally beat Starbucks at its own game. After years of legal
In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media Mix Modeling (MMM), attribution, and incrementality testing
By The Malketeer When most car launches follow a predictable script of glossy ads and showroom unveilings, Havas Malaysia decided to play by a different rulebook. For the Proton e.MAS 5, the agency created the MISI 5 Tour — a campaign that asked a simple but radical question: What if
GrowthOps Creative has launched a new dedicated studio to power CelcomDigi’s end-to-end marketing execution, consolidating previously fragmented agency functions into a single integrated team. The move reflects a growing industry shift toward embedded creative models that prioritise agility, efficiency, and scale. The over 30-person strong studio, built in under 60
By The Malketeer There was a time when the intimacy of a podcast was its currency. A human voice in your ear, sharing thoughts, laughter, or the occasional sigh that made you feel part of a real conversation. That time is now under siege. Artificial intelligence has found its next
I’d like to talk to you about Social Media. The most buggered-up and misunderstood element in contemptuous marketing (Contemporary, surely? Ed). I mentioned some time ago that I attended a University BA show in media and advertising where many of the students were producing 30” TV spots for their brand
Datuk Lai Shu Wei has led Sime Darby Property Berhad through a critical revival: unifying teams, embedding customer accountability, and driving massive campaigns. With roots in FMCG, telecom and banking, his strategic clarity and discipline have positioned the brand as a purpose-driven developer. At the 21st Malaysia Media Conference on
