On Friday October 10, the Sheraton Petaling Jaya in Kuala Lumpur played host to a spectacular celebration of results-focused marketing communication excellence, as the 25th Silver Anniversary Dragons of Asia and the 13th Dragons of Malaysia Awards recognised the very best in marketing communications from across Asia, in partnership with
By The Malketeer When Apple drops a brand film, the world pauses. But this time, the pause feels deeper. The company’s new global campaign, Great Ideas Start on Mac, carries the voice of the late Dr Jane Goodall — a woman who spent her life teaching us that creativity isn’t
By The Malketeer In a season often marked by sparkle and spectacle, MR.DIY chose to tell a quieter story. “A Gift of Light” follows two siblings who learn that forgiveness can glow brighter than any lamp. With one small act—a heartfelt apology—the film captures the emotional essence of Deepavali: the
By The Malketeer In a festival season often filled with glittering visuals and brand-heavy messaging, Watsons Malaysia chose a different kind of sparkle this Deepavali. The kind that comes from shared laughter, family chaos, and the warmth of being home. “Oli-Ways With Me” is more than a festive ad; it’s
By The Malketeer When most agencies talk about integration, it’s a tagline; for GrowthOps Asia, it’s the business model. While the rest of the region’s advertising market shrank in 2024, GrowthOps Asia bucked the trend —posting double-digit growth and lifting margins by more than half. The magic is in a
By The Malketeer Malaysia’s EV story just got even more interesting. For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision. But when Proton publicly teased an EV between RM60,000 and
By The Malketeer For the first time in human history, more than six billion people are online and nearly 5.7 billion are active on social media. That’s two out of every three humans on the planet scrolling, liking, sharing, and increasingly generating with AI. Welcome to the age of the
By The Malketeer In a country where family drama is as much a part of the festive season as murukku and marigolds, Julie’s has struck emotional gold. With its debut Deepavali short film The Duel, the iconic Malaysian biscuit brand dives into the heart of family relationships — where affection
By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory There’s something electric in the air in Kuala Lumpur in late October, a dusk-light charged with golden lamps, the hubbub of people, the scent of cardamom and sugar. I’m walking through The Curve in Mutiara Damansara just before sunset, camera in
By The Malketeer Let’s be honest, no one enjoys picking up dog poo. It’s the great equaliser of pet ownership, equal parts love and humiliation. But what if that grim, squishy moment could be turned into a stroke of marketing brilliance? That’s exactly what Lyka, Australia’s fresh dog food brand,
