The Malaysia Advertisers Association (MAA) is ushering in a new era of renewal, marked by fresh leadership appointments and a collective vision to strengthen the role of advertisers in Malaysia’s evolving business landscape. As part of this renewal, Hassan Alsagoff, Regional Head of Loyalty & Marketing at Grab, has been
The advertising world has lost one of its brightest and humblest creative souls. Piyush Pandey, the man who gave India its most unforgettable ad stories, from Fevicol to Cadbury to Hutch’s “You & I”, passed away after a short illness. He was 70. For over four decades, Pandey defined what it meant to speak to the
By The Malketeer By November, the ad world could look very different. Omnicom’s US$13.5 billion acquisition of Interpublic Group (IPG) — now awaiting its final EU approvals — will crown the merged giant as the world’s largest marketing network. Combined revenues north of US$20 billion will place it ahead of
By The Malketeer In a region where social discovery drives purchase decisions faster than any paid campaign, Shopee and Meta’s latest collaboration feels almost inevitable. The two giants are fusing commerce and community by launching Facebook Affiliate Partnerships with Shopee — now live across Southeast Asia and Brazil — giving
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today announced the 2026 Awards are open for submissions. This year sees a series of updates designed to reflect the region’s rapidly evolving creative landscape and to celebrate work that drives business impact, inclusivity, and innovation.
Winnie Chen-Head is known for delivering transformative growth by blending strategic vision with operational precision. Having led transformations at Dentsu before stepping in as CEO of Omnicom Media Group Malaysia, she is now redefining what ‘agency as a platform’ means in an age where shopping is both content and commerce.
By The Malketeer A browser without an address bar? That’s how Sam Altman announced OpenAI’s latest move this week — ChatGPT Atlas, a browser built around its famous chatbot rather than on top of the old search bar. Atlas isn’t just another Chrome look-alike. It ditches the address bar entirely,
By The Malketeer When a TikTok video showing a can of Gold Coin sweetened creamer with Hebrew writing went viral, it sparked an online uproar — and a wave of boycott calls. Many Malaysians, unaware of the product’s export context, assumed that Fraser & Neave Holdings Bhd (F&N) had entered
Safe and secure housing remains one of the most pressing needs among Orang Asli communities in Malaysia. According to the Department of Orang Asli Development (JAKOA), 89.4 percent of Orang Asli households continue to live in poverty. Temporary structures often cannot withstand heavy rains, leaving families vulnerable to displacement and damage year
As part of ongoing efforts to raise public awareness of the threat of terrorism, encourage vigilance among Singaporeans and equip them with the knowledge to act decisively in emergencies, the Ministry of Home Affairs (MHA), in collaboration with VML Singapore, released their first SGSecure social experiment web series – “What
