In the crowded marketplace of Chinese New Year brand films—where reunion dinners, tearful airport arrivals, and multi-generational hugs have become familiar visual shorthand—IJM Land’s 2026 festive offering, The Auction, takes a refreshingly symbolic route. Instead of beginning with nostalgia, the film starts with something far more transactional: an auction room.
Naga DDB Tribal has produced the latest Chinese New Year festive film for U Mobile, titled Eternal Hearts, a heartfelt story that encourages Malaysians to make the effort to reconnect with the people who matter most. In a festive season often defined by obligation and routine, the film challenges Malaysians
The global artificial intelligence race has long been framed as a contest for speed, talent and capital. Increasingly, however, it is also becoming a contest of conscience. This week, the resignation of a senior safety researcher from AI company Anthropic has triggered fresh debate about whether the industry’s ethical guardrails
Lion dances, red lanterns, and reunion dinners often set the visual rhythm of Chinese New Year advertising, but Tenaga Nasional Berhad (TNB) is steering the conversation in a different direction this year. Its 2026 festive film, Roaring Blessings, trades grand spectacle for a more intimate human story, inviting Malaysians to
When nearly two million consumers transact within days of a programme’s launch, marketers should pay attention. Not because it is a policy story but because it is a live, nationwide case study in behavioural activation, distribution efficiency, and trust-led adoption. According to Finance Minister II Amir Hamzah Azizan, almost RM200
Taylor’s Education Group unveils an inspiring short film that celebrates how real-world, collaborative learning can turn empathy and innovation into opportunities for all. Titled Speaking Hands, the film centres on Hong Wei, a hearing-impaired student presenting at a student innovation showcase. What begins as a familiar public-speaking moment soon takes
Athenatech AI Sdn Bhd (athenatech.ai ), one of Malaysia’s top six AI start-ups to watch, today announced the launch of subsidiary AxxonAI (axxonai.com), a Large Language Model (LLM) based synthetic data intelligence platform. This milestone positions AxxonAI as the first Malaysian company to offer this capability, addressing the growing challenges
Duopharma Biotech Berhad, Malaysia’s No.1 (IQVIA) pharmaceutical company, has appointed Trapper Group as its media agency of record following a rigorous multi-agency pitch involving several leading global network agencies. Trapper emerged as the highest-scoring agency based on strategic strength, commercial competitiveness and its data-led approach to delivering measurable business outcomes.
Clear Channel Outdoor Holdings has agreed to be acquired by Mubadala Capital, in partnership with TWG Global, in a transaction valuing the out-of-home (OOH) advertising company at an enterprise value of US$6.2 billion. The deal will see the investor consortium acquire 100% of Clear Channel’s outstanding common stock, with shareholders
Omnicom Media Malaysia’s leading global media and communications agency PHD, has today announced the launch of a groundbreaking OOH campaign for Audi Malaysia. ‘From Tee to Key — Where Precision Meets Performance’ marks a significant milestone, being the first-of-its-kind in Malaysia, to feature large-scale floater OOH advertisements at strategically placed
