Omnicom Media Malaysia’s leading global media and communications agency PHD, has today announced the launch of a groundbreaking OOH campaign for Audi Malaysia. ‘From Tee to Key — Where Precision Meets Performance’ marks a significant milestone, being the first-of-its-kind in Malaysia, to feature large-scale floater OOH advertisements at strategically placed water hazards in prestigious golf clubs in the country.
The campaign introduces a new dimension to golf course advertising to capture the attention of a premium audience, combining innovative OOH with seamless digital integration. Moving beyond traditional placements on the green, Audi-branded floater OOH displays will be prominently featured in the ponds of Kelab Golf Perkhidmatan Awam (KGPA), Kelab Golf Negara Subang (KGNS) and Palm Gardens Golf Club Putrajaya over a four-month period.
David Soo, Managing Director of PHD Malaysia, said, “We are in a space now where digital fatigue is fuelling the resurgence of OOH. The team was excited to deliver a truly groundbreaking OOH solution that is not only visually striking but also deeply integrated with a multi-channel digital experience. The golf course affords us high dwell time and brand recall amongst this premium segment, transforming passive viewing into active engagement and measurable results. We’re proud to partner with Audi in creating such a distinctive campaign that redefines golf course advertising.”
‘From Tee to Key — Where Precision Meets Performance’ represents Audi Malaysia’s inaugural foray into the sports category, aiming to build a strong brand presence and achieve top-of-mind recall within this unique luxury niche.
Yani Fadzil, Director of Marketing and PR of PHS Automotive Malaysia, commented on the pioneering campaign, “Entering the sports category with Audi is a significant step for us, and we wanted to do it in a way that truly reflects the brand’s innovative spirit and luxury appeal. The takeover on the green allows us to connect with our discerning audience in an unexpected and memorable setting, turning a traditional golf course feature into a dynamic brand experience. We’re excited to see how this campaign resonates with the audience.”
Beyond the striking visual presence, the campaign is anchored by a multi-channel strategy designed to transform on-course attention into measurable engagement. Each Audi golf floater display features a prominent QR code, inviting golfers and club visitors to scan and access a dedicated Audi Golf digital experience. This digital touchpoint serves as a gateway into the wider Audi ecosystem, allowing users to explore the brand’s latest offerings, discover upcoming models, and conveniently book a test drive at any Audi dealership. As an added incentive, participants will also have the chance to win an exclusive four-person golf getaway.
The campaign was officially unveiled at the Audi Quattro Cup golf event at Kelab Golf Negara Subang on February 9th.
View more details on https://www.audi.com.my/experience/whats-on/audi-golf.
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