Duopharma Appoints Trapper Group as Media Agency of Record

Duopharma Biotech Berhad, Malaysia’s No.1 (IQVIA) pharmaceutical company, has appointed Trapper Group as its media agency of record following a rigorous multi-agency pitch involving several leading global network agencies.

Trapper emerged as the highest-scoring agency based on strategic strength, commercial competitiveness and its data-led approach to delivering measurable business outcomes.

In a media environment where fragmentation is the norm, Duopharma sought a partner built for agility rather than hierarchy.

The appointment reflects a shared ambition to move beyond siloed channel execution toward a unified, integrated media architecture.

Yvonne Chew, Head of Marketing at Duopharma Consumer Healthcare, said: “Trapper demonstrated a clear understanding of our category dynamics and growth priorities.

Their strategic thinking and data-led mindset give us confidence as we enter our next phase of expansion. We look forward to working closely with the team to unlock new opportunities and accelerate Duopharma’s next phase of growth.”

The remit covers integrated media strategy, planning and buying across traditional and digital platforms, supporting Duopharma’s continued expansion within the consumer healthcare segment.

The partnership will focus on strengthening brand visibility, deepening consumer engagement and accelerating sustainable growth in an increasingly competitive and digitally driven healthcare landscape.

As Malaysia’s No.1 pharmaceutical company, Duopharma continues to reinforce its market leadership while evolving to meet changing consumer behaviors and growing demand for accessible, trusted healthcare solutions.

Sheley Lim, Chief Business Officer of Trapper Group, added: “Duopharma is an iconic Malaysian brand with strong growth ambitions. “This win reflects the strength of our integrated model and our ability to compete at the highest level.

We look forward to partnering with Duopharma to unlock new growth opportunities and deliver media strategies that drive real business outcomes.”

With this appointment, Trapper further reinforces its position as the Malaysia’s No.1 preferred independent agency, trusted by brands seeking agility, accountability and measurable impact.