For years, digital marketing strategy revolved around one assumption: if you win Google search, you win discovery. That assumption is now being quietly rewritten. Airbnb’s latest earnings commentary signals a structural shift in how consumers begin their purchase journeys. According to CEO Brian Chesky, traffic arriving from AI chatbot platforms
AI-powered smart glasses have quietly crossed the threshold from curiosity to commercial success. With more than seven million units sold in the past year, Meta’s Ray-Ban collaboration has effectively defined the category, proving that consumers are willing to wear technology when it is stylish, lightweight and seamlessly integrated into daily
In Malaysia’s crowded social-media ecosystem — dominated by TikTok videos, Instagram reels, and algorithmic feeds — an unlikely platform is gaining strategic importance among digitally savvy consumers and marketers alike: Reddit. Once perceived as a niche forum for tech enthusiasts, Reddit has steadily evolved into a significant discovery and discussion
Chinese New Year campaigns are often built around familiar festive tropes — reunion dinners, nostalgic journeys home, or the symbolism of prosperity. This year, however, Ogilvy Malaysia and Scentify took a markedly different route: turning fragrance into episodic entertainment designed for the social-first generation. Their latest campaign, Fabric Scented, Fortune
There was a time when generative AI was treated as a novelty — a clever writing assistant, a curiosity, or at best a productivity shortcut. In 2026, that framing is obsolete. According to Forrester’s latest State of Gen AI and Consumers report, generative AI has crossed an important psychological threshold:
Maybank Islamic is proud to announce the launch of its latest Ramadan television commercial (TVC), “Berkat Terasa Apabila Kita Bersama,” featuring the beloved internet sensation, Mohd Haris Mikael. Known for his endearing and mature mannerisms, Harris has captured the hearts of millions of Malaysians, and now leads the narrative of
Dentsu has reported a record net loss of ¥327.6 billion (US$2.18 billion) for FY2025, triggering sweeping leadership changes, dividend suspension, and a continued restructuring push that will see further job cuts across its international operations. The Japanese advertising giant attributed the loss largely to an additional ¥310.1 billion goodwill impairment
The sessions court has ordered former Companies Commission of Malaysia (SSM) CEO Zahrah Abd Wahab Fenner and her son to enter their defence to several charges involving alleged corruption dating back 11 years. Judge Azura Alwi held that the prosecution had established a prima facie case against Zahrah, 66, on
VML Malaysia has launched a new behaviour-changing campaign for Lotus’s that tackles a familiar but often ignored retail problem – abandoned shopping carts. Drop Cart Draw addresses the everyday frustration caused when shoppers leave their carts scattered across parking bays. Beyond blocking parking spaces and limiting cart availability, abandoned carts
Entermind, a Malaysia-based AI services company, today announced the launch of Rukun Ready AI model – a free, open-source model designed to help AI builders evaluate and manage their outputs’ alignment with Malaysia’s foundational national values. Rukun Negara — the five pillars of Malaysian society emphasizing belief in God, loyalty
