Malaysia is edging closer to a regulatory line many markets have debated but hesitated to draw. By mid-2026, the government wants all major social media platforms to cooperate in restricting access for users under the age of 16. The signal from Communications Minister Fahmi Fadzil is unambiguous: this is no
There is a hard truth every good marketer learns early—usually after a bruising pitch loss or a failed campaign: You don’t get to decide what your brand means. The market does. Which is why the recent saga involving firebrand UMNO Youth Chief Dr Muhamad Akmal Saleh is not really a political
Grab has entered into a strategic partnership with global smart mobility group GAC to deploy an initial 20,000 electric vehicles across its regional ride-hailing fleets, in a move aimed at accelerating EV adoption while upgrading the in-car experience for driver-partners. The collaboration will see three GAC models — the AION
Japanese-origin assisted-stretching brand Dr.stretch Malaysia has appointed national fencer Saif Nordin as its newest brand athlete, signalling a strategic push to position professional-grade mobility and recovery as a mainstream wellness solution rather than a niche sports service. The partnership links Dr.stretch with one of Malaysia’s rising athletes in fencing, a
Resorts World Genting has introduced “CNY in the Sky”, a Chinese New Year 2026 campaign that reframes festive traditions through immersive storytelling and high-altitude experiences. At its core, the campaign centres on a new brand film crafted to bridge time-honoured Lunar New Year themes of reunion and renewal with Resorts
Malaysia has temporarily blocked access to Grok AI, effective 11 January 2026, following concerns over the misuse of the artificial intelligence tool to generate harmful and illegal content. The Malaysian Communications and Multimedia Commission (MCMC) said the move was taken after repeated instances of Grok being used to produce obscene,
In the latest episode of The NexGen Show, a young marketer’s career story cuts through the usual graduate-success narrative with something more honest: doubt, failure, and the quiet power of mentorship. Siti Nurzulaika began her journey in an unlikely place. With a degree in international business and no clear direction,
In an era dominated by hyper-targeted media buys and influencer choreography, one of Asia’s most potent luxury brands has emerged without a conventional advertising strategy. No ads, no influencers. The Musang King is China’s most coveted luxury fruit. The Musang King durian—grown primarily in Raub, and obsessively consumed in China—has
For years, wellness marketing followed a familiar script: solitary workouts, clean eating, relentless self-optimisation. It was aspirational, yes—but also exhausting, exclusionary, and quietly joyless. What Ogilvy Malaysia’s Future of Health & Wellness report makes clear is that this era is over. In its place is something far more interesting: a
Invictus Blue President Keith Miranda and Group CEO Jo Yau today confirmed the exit of two senior leaders following a comprehensive organisational reset undertaken in 2025, as the Group modernises its operating model, governance, and ways of working to support its next phase of growth. The exits are part of
