
MDA Reaffirms Industry Measurement Standards with Reappointment of Comscore and Similarweb
The Malaysian Digital Association (MDA) has reaffirmed its commitment to credible, transparent and industry-trusted measurement standards with the reappointment of Comscore as its official Audience Measurement (Currency) Partner and Similarweb as its Market Insights Partner. The reappointments reinforce MDA’s long-standing role in stabilising reliable digital measurement frameworks as the industry’s








