Key hires underscore company’s ambitious growth trajectory and commitment to regional market leadership Broadsign, a global leader in Out-of-Home (OOH) and Retail Media advertising technology, today announced four key appointments across the Asia-Pacific region. The strategic hires – spanning Service Delivery, Account Management and Sales – reinforce the company’s commitment
Payment security is usually communicated in the language of encryption layers, tokenisation protocols and risk-based authentication. Necessary, yes. Memorable? Not quite. Now, Mastercard is attempting something markedly different across Southeast Asia — turning fraud prevention into a cast of wide-eyed cartoon creatures. Created in collaboration with Sticky Monster Lab and
In today’s saturated digital landscape, brands across the Asia-Pacific region, particularly in Malaysia, are persistently seeking innovative ways to cultivate customer engagement that transcends mere interaction to foster lasting loyalty. Gamification, the application of game mechanics and incentives in non-game contexts, has emerged as a powerful strategy that transforms marketing
At £2.60 (RM13.70) a bar, a family-sized Cadbury Dairy Milk Oreo now comes with its own security detail. According to a recent BBC report, some UK supermarkets have begun locking chocolate bars in transparent anti-theft boxes. Not jewellery. Not baby formula. Not premium spirits. Chocolate. One London branch of Sainsbury’s
In a nation that celebrates a great deal of cultural and religious festivities, it’s hardly surprising that Malaysians love goodness: spiritually, culturally, and literally. With two major occasions in 2026 taking place back-to-back (Chinese New Year and Ramadan Raya), Lactel is poised to connect the celebrations as a symbol of
Malaysia is moving to regulate artificial intelligence — but not by copying Silicon Valley’s rulebook. Prime Minister Datuk Seri Anwar Ibrahim has confirmed that the government is drafting an Artificial Intelligence (AI) Governance Bill, placing ethics and moral accountability at the centre of the proposed legislation. Speaking during Prime Minister’s
The festive month is set to be sweeter and more colourful this year as Pos Malaysia unveils its limited-edition 2026 Hari Raya merchandise collection — a celebration of Malaysian traditions, childhood memories and the joy of coming together during Syawal. Offered through Pos Malaysia’s online store, Philatelic Bureaus and selected
Twelve hours. RM2.3 million in sales. 51,710 products moved. 5.42 million views. On 19 February, Khairul Aming did not merely host a TikTok live. He staged a real-time case study in how Malaysian creators are evolving into fully integrated consumer brands. For those still treating live commerce as a tactical
In a city where limited-edition toys can spark queues before sunrise, KFC Thailand has done something quietly subversive: it made the most desirable item in town represent someone who isn’t there. The campaign, titled “The Missing Figure: Student Sanders”, hides 30 collectible “Student Sanders” figurines across Bangkok. On the surface,
Naga DDB Tribal has announced a Collaborative Alliance with Amplitone, a Hollywood-trained sonic branding studio founded by Golden Horse Award winner Rendra Zawawi and Grammy Award winner Alvin Wee. The alliance strengthens the Naga Network ecosystem, expanding its capabilities to deliver fully integrated, multi-sensory brand experiences that fuse strategy, creativity,
