Malaysia is preparing to recalibrate the rules of engagement for foreign food and beverage chains, as policymakers move to address growing concern that the rapid expansion of global players could crowd out local small and medium-sized enterprises (SMEs). Speaking in the Dewan Rakyat today, Deputy Domestic Trade and Cost of
Hakuhodo Inc. and Hakuhodo DY ONE Inc. have announced the rollout of the H+ framework in Malaysia, strengthening collaboration between Hakuhodo Malaysia and Kingdom Digital. The move brings both agencies into a more unified ecosystem aimed at accelerating digital transformation and performance-led marketing for brands in the market. Launched globally
For 18 years, Rudy Khaw sat at the nerve centre of one of Southeast Asia’s most audacious brands. As CEO of AirAsia Brand Co., he helped shape not just campaigns, but a cultural ecosystem – one that blurred aviation with pop culture, commerce with entertainment, and branding with belief. Which
Pos Malaysia Berhad, the national postal and parcel service provider, is charging into a new era of smart logistics with Malaysia’s first-ever autonomous vehicle (AV). This initiative, part of Pos Malaysia’s transformation and digital innovation and automation journey, accelerates its evolution into a digitally enabled, sustainability-driven logistics leader. The exciting
Describing Meta’s ad library as “a window into criminality,” the UK Gambling Commission effectively accused one of the world’s most sophisticated advertising companies of choosing not to look too closely at what it already sees. For marketers, this is not just another regulatory skirmish. It is a case study in
Malaysia’s airports delivered a clear signal that the country’s travel, tourism and consumer economy is shifting into a higher gear — just as Visit Malaysia 2026 (VM2026) comes into view. Passenger movements across Malaysia Airports’ global network hit 153.3 million in 2025, with December alone emerging as a stress test
In a Chinese New Year (CNY) advertising landscape crowded with tear-soaked reunions and predictable moral lessons, MR D.I.Y. Malaysia has chosen a different route: it has put the family back on trial. Anchoring its Chinese New Year 2026 campaign is The Family Trial 2: Storm of Reunion, a 10-minute web
It all started at a funeral. I never thought an ending could mark a new beginning. I went to pay my respects to an old friend, an amazing Art Director I worked with, and there I met his son. We spoke for a while. What struck me was not just
For years, conversational AI sat outside the advertising economy — helpful, neutral, and commercially silent. That wall is now beginning to crack. OpenAI has confirmed it will begin testing advertising placements within ChatGPT, marking a pivotal moment not just for the platform, but for how brands may eventually show up
GrowthOps Asia has been appointed the lead creative, social media, and SEO agency for Volkswagen Singapore, following a competitive pitch concluded in December 2025. The appointment places GrowthOps at the centre of one of Asia’s most demanding automotive markets, where brand visibility, digital discovery and performance-led storytelling increasingly determine consideration
