In the latest episode of The NexGen Show, Jerusa Teo steps into the spotlight to unpack a sector many still misunderstand — esports. In an industry where parents worry, brands hesitate, and audiences quietly explode into the millions, Jerusa offers a grounded, insider view of how competitive gaming has evolved
Branding & Strategy Consultancy Sdn Bhd and its director Choo Chee Keong have been ordered by the Kuala Lumpur High Court to pay nearly RM1.2 million to Ijeon Foodservice (M) Sdn Bhd after failing to deliver contracted branding and marketing services. The ruling, delivered by Judicial Commissioner Gan Techiong, goes
When a holding company says it wants to become “one company”, it usually means the old model is creaking. That is the backdrop to WPP’s new multi-year strategy, Elevate28. It is not a cosmetic rebrand. It is a structural reset. The ambition is simple. Stabilise performance. Cut duplication. Restore growth.
Malaysia has drawn a new line in the sand against scam syndicates — and it starts in your pocket. Effective 26 February 2026, the Malaysian Communications and Multimedia Commission (MCMC) now limits Malaysians to five prepaid SIM cards per telco, while non-Malaysians are capped at two per telco. The move
When a US$2 billion cheque clears quietly, it rarely stays quiet for long. This week, Prime Minister Datuk Seri Anwar Ibrahim confirmed that Google’s US$2 billion investment into Malaysia — first announced in May 2024 — is not only on track, but exceeding initial expectations. The project covers the development
For a media industry long defined by shrinking ad budgets, platform disruption, and restless audiences, Media Prima Bhd’s latest results land as a rare piece of good news — and a useful case study in how legacy media groups are recalibrating for relevance and resilience. Malaysia’s largest integrated media group
When a 21-year-old Grand Slam champion changes her kit sponsor, it is rarely just a wardrobe decision. It’s a signal. Japanese retail powerhouse Uniqlo has named Emma Raducanu as its newest Global Brand Ambassador, marking the end of her long association with Nike. The move places Britain’s 2021 US Open
For a man who built one of the world’s most disruptive fashion platforms while remaining almost invisible, Xu Yangtian — better known as Sky Xu — chose his moment carefully. His rare public appearance at the High-quality Development Conference in Guangdong was not merely ceremonial. It was strategic signalling. In
Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges. The awards induction ceremony will be as follows: Behind every CMO is an awesome team.
Malaysia’s influencer economy has grown up. Now the taxman wants it to behave like an adult. A recent feature by CNA highlights mounting anxiety among local content creators following new guidelines from the Inland Revenue Board of Malaysia (LHDN). The directive is clear: declare all income including gifts, free stays,
