Naga DDB Tribal has announced a Collaborative Alliance with Amplitone, a Hollywood-trained sonic branding studio founded by Golden Horse Award winner Rendra Zawawi and Grammy Award winner Alvin Wee.
The alliance strengthens the Naga Network ecosystem, expanding its capabilities to deliver fully integrated, multi-sensory brand experiences that fuse strategy, creativity, and world-class sound design.
As The Experience Makers, Naga DDB Tribal believes brands today must engage audiences beyond the visual — activating emotion across every touchpoint, including sound.
“The Naga Network was built on the belief that collaboration is the future of our industry,” said Kristian Lee, Group Executive Director of Foetus Group. “Clients today seek partners who can bring together diverse expertise to create holistic brand ecosystems. Our alliance with Amplitone ensures our clients are not only seen, but heard and felt.”
Audiolizing Your Brand
Amplitone specializes in sonic branding — transforming the essence of a brand into a distinctive auditory identity. From mnemonic signatures and brand anthems to immersive soundscapes, the studio creates a consistent audio DNA across platforms.
Founded by Rendra Zawawi and Alvin Wee, Amplitone’s journey is rooted in Hollywood’s film, television, and gaming industries. The founders have contributed to globally acclaimed productions including American Horror Story, The Last of Us 2, Disney’s Encanto, Top Gun, The Walking Dead, collaborating with industry luminaries such as Oscar-winning composer Hans Zimmer and Emmy-winning composer Mac Quayle.
“Sound has the power to shape emotion and memory in ways that visuals alone cannot,” said Rendra Zawawi, co-founder of Amplitone. “Through this alliance with Naga DDB Tribal, we’re excited to help brands define their sonic identity — translating their essence into immersive experiences that resonate deeply with audiences.”
Sound as a Strategic Brand Asset
Just as colours, typography and design systems define visual identity, sonic branding reinforces a brand’s core identity and establishes a distinct presence. These auditory cues create instant recall and emotional connection.
“Strategic partnerships are central to how we are building the Naga Network,” said Farrah Harith McPherson, Chief Growth Officer of Naga DDB Tribal. “This Collaborative Alliance reflects our commitment to diversification and integration — ensuring we can offer clients a complete brand ecosystem. As The Experience Makers, we understand that meaningful engagement today requires activating all senses. Sonic branding allows us to strengthen brand worlds in a way that is distinctive, emotional and future-ready.”
The alliance with Amplitone marks another milestone in the evolution of the Naga Network — a curated ecosystem of specialist partners designed to give clients seamless access to diverse capabilities under one integrated framework. In a world where brands compete for attention across multiple platforms and environments, sound completes the experience.
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