An App Built for Emergencies. A Lesson Built for Marketers. If you’ve travelled recently, you’d know the modern Malaysian tourist packs two essentials: a passport and a phone. The Ministry of Foreign Affairs now wants to add a third — MyWorld Alert, an app designed to keep Malaysians safer abroad.
Luxury has always traded on a single, priceless commodity: human touch. The wink of a seamstress, the intuition of a creative director, the imperfections that make craft feel alive. So when Valentino — a house synonymous with Roman couture and old-world romance — unveiled an AI-generated campaign for its new
When a brand the size of Grab recalibrates its agency roster, the industry usually reads it as housekeeping — a little spring-cleaning before the new year. But the latest appointments of Rantau+ for PR and Publicis Groupe Malaysia for media suggest something more strategic: Grab is quietly reshaping how it
By India Fizer Ross Taylor unpacks the agency’s participation-driven creative model. Culture moves fast and today’s most successful brands move with it. Ross Taylor, Group ECD at Havas Play UK, explains how his team helps clients navigate cultural trends, unlock meaningful partnerships, and balance quick-hit activations with initiatives that create
In the age of AI, it’s a company’s thinking that sets it apart. Yet most marketers are followers: they simply follow industry trends, target audiences and best practices. It takes discipline to generate truly innovative thinking – thinking that can gain real competitive advantage. And one of the most powerful
Across Malaysia and the region, companies are scrambling to catch the AI wave, convinced it will unlock growth, efficiency and competitive advantage. Yet a startling reality stands in the way. According to the MIT Nanda report released in July 2025, 95% of first-wave corporate AI pilots failed to scale. Entermind’s
Omnicom has announced a dramatic overhaul of its global operations, with more than 4,000 jobs to be cut and a number of storied advertising agencies being folded into its main networks following its acquisition of Interpublic Group.  The restructuring follows Omnicom’s recently completed takeover of IPG in a deal
By India Fizer TBWA\Chiat\Day NY’s new CSO Tom Sussman speaks with AdForum on commercial truth, creative leaps, and his globally sharpened strategic lens. Five months into his role as Chief Strategy Officer at TBWA\Chiat\Day New York, Tom Sussman speaks with the mix of candor and curiosity that has defined his
By Tham Khai Meng, Former Co-Chairman and Worldwide Chief Creative Officer of Ogilvy & Mather Neil was a true great friend and I’ll miss him terribly. He was a lovely person, forged from a singular mould. He was not only a remarkable talent, but also had the most extraordinary of
The world is full of beautiful places. But sometimes, beauty reveals something truer: an invitation to slow down, look closer and connect with intention. At a time when destinations compete for attention the way brands chase loyalty, many respond with louder campaigns and bigger declarations. In a global tourism landscape
