There was a time when the most dangerous thing a fashion brand did in Kuala Lumpur was throw an overenthusiastic warehouse sale. Today, apparently, it involves flares, pickup trucks, electric scrambler motorcycles and a dash through one of Malaysia’s busiest tourist strips in the middle of the night. The viral
UPUS Wins Best National Trade Union Award at National Workers’ Day 2026 Celebration The Union of Pos Malaysia Uniformed Staff (UPUS) has been honoured with the Best National Trade Union Award (Private Sector) at the National Workers’ Day 2026 celebration held at Unifi Arena, Bukit Jalil. The prestigious recognition highlights
For years, gaming brands have struggled with a familiar accusation from parents: too much screen time, too little real life. In many Asian households, gaming is still viewed as a distraction. Something addictive. A guilty pleasure that steals time rather than creates meaning. In India, where family approval still carries
Some countries support football. Brazil breathes it. Not as a pastime, mind you, but as folklore stitched into daily life like family recipes, heartbreak and weather. Football in Brazil arrives at the dinner table, slips into taxi conversations, spills from open windows and hangs in the air like humidity before
What was meant to sell tumblers ended up costing a CEO his job. In one of the most startling examples this year of marketing gone spectacularly wrong, Starbucks Korea has sacked its country head after a promotional campaign triggered public outrage by appearing to invoke one of South Korea’s darkest
In the fast-moving FMCG landscape, differentiation is becoming increasingly complex—especially in categories where products risk being seen as interchangeable. For Wan Ping Chang, the challenge is not just about competing in a crowded beverage market, but about building clarity, relevance, and purpose across every brand touchpoint. As Marketing Director at
Marketers spend an awful lot of time worrying about Gen Z. They debate slang on TikTok, obsess over social commerce habits, and commission endless decks about what younger consumers supposedly want next. But according to the newly released Ipsos Generations Report 2026, many brands may be staring in the wrong
In Bangkok, there is a familiar sight repeated thousands of times a day. A motorcycle taxi rider pulls up. A helmet hangs patiently from the handlebars. The passenger glances at it, hesitates, then climbs on without wearing it. For years, road safety campaigns have treated this moment as a problem
In an exclusive with the Marketing Magazine, MR D.I.Y.’s Head of Marketing, Alex Goh, reveals how a simple billboard became a nationwide movement Malaysians made their own. It began with a yellow shopping bag. Not a celebrity endorsement. Not a flashy gimmick. Not a campaign built for internet chaos. Just
At the 2026 Festival of Media APAC Awards, Omnicom Media emerged as one of the region’s standout performers, collecting 32 trophies across Asia Pacific – 14 Gold, 9 Silver and 9 Bronze – for work spanning Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan, Thailand and Vietnam. But
