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WPP’s Elevate28: One Company, One AI Backbone

When a holding company says it wants to become “one company”, it usually means the old model is creaking. That is the backdrop to WPP’s new multi-year strategy, Elevate28. It is not a cosmetic rebrand. It is a structural reset. The ambition is simple. Stabilise performance. Cut duplication. Restore growth.

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MCMC Tightens the Prepaid Net in Malaysia’s War on Scams

Malaysia has drawn a new line in the sand against scam syndicates — and it starts in your pocket. Effective 26 February 2026, the Malaysian Communications and Multimedia Commission (MCMC) now limits Malaysians to five prepaid SIM cards per telco, while non-Malaysians are capped at two per telco. The move

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When Google Builds, Malaysia Signals It’s Open for AI Business

When a US$2 billion cheque clears quietly, it rarely stays quiet for long. This week, Prime Minister Datuk Seri Anwar Ibrahim confirmed that Google’s US$2 billion investment into Malaysia — first announced in May 2024 — is not only on track, but exceeding initial expectations. The project covers the development

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Media Prima Bhd’s 75% Profit Surge Signals a Quiet Media Reset

For a media industry long defined by shrinking ad budgets, platform disruption, and restless audiences, Media Prima Bhd’s latest results land as a rare piece of good news — and a useful case study in how legacy media groups are recalibrating for relevance and resilience. Malaysia’s largest integrated media group

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Substance Over Swoosh: Raducanu’s Uniqlo Move

When a 21-year-old Grand Slam champion changes her kit sponsor, it is rarely just a wardrobe decision. It’s a signal. Japanese retail powerhouse Uniqlo has named Emma Raducanu as its newest Global Brand Ambassador, marking the end of her long association with Nike. The move places Britain’s 2021 US Open

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CMO Awards 2025 Agency Edition Announces Winners! 

Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges.  The awards induction ceremony will be as follows:  Behind every CMO is an awesome team.

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Broadsign Accelerates APAC Expansion with Four Strategic Appointments

Key hires underscore company’s ambitious growth trajectory and commitment to regional market leadership Broadsign, a global leader in Out-of-Home (OOH) and Retail Media advertising technology, today announced four key appointments across the Asia-Pacific region. The strategic hires – spanning Service Delivery, Account Management and Sales – reinforce the company’s commitment

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