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Brand Loyalty Isn’t Dying. It’s Being Replaced

By Jarryd Zankovic, SVP Product, Fluent Commerce. For decades, the most valuable real estate in retail wasn’t a shop floor or a website, it was space in a consumer’s mind.  Brand loyalty was the holy grail: earned through emotional storytelling, cultivated through advertising spend, and defended by the warmth a

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Why Lionel Messi Owns the World Cup Ad Game

There was a time when footballers sold boots, fizzy drinks and perhaps the occasional shaving razor. Then came the age of celebrity overload, where athletes became walking billboards, fronting everything from crypto exchanges to luxury watches. Yet, in the crowded and often noisy theatre of global advertising, one face continues

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APPIES 2026 Now Open for Entries

The APPIES Awards 2026 stands as one of Asia’s most respected platforms for recognising marketing excellence, creativity, and effectiveness. Each year, it brings together brands, agencies, and marketers from across the region to showcase campaigns that not only capture attention but also deliver real, measurable impact. In an industry that

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Sandpiper Opens KL Hub with Edelman Veteran Christopher de Cruz at the Helm

Global communications consultancy Sandpiper Group has officially planted its flag in Kuala Lumpur, opening a new office that signals both confidence in Malaysia’s growing strategic importance and the increasing demand for advisory-led communications in a more volatile business environment. Leading the charge is Christopher de Cruz, a familiar name in

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Malaysian Marketing Conference 2026

CAN TRUTH BE WELL TOLD IN A CLIMATE OF FEAR? Some conferences teach. Some conferences network. Some conferences gently rearrange the furniture in the same old room and call it transformation. The 15th Malaysian Marketing Conference 2026 did something else. It walked into the room, looked Malaysian marketing in the

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