Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
There are campaigns that chase attention and there are those that quietly rearrange the room. The latest move by The LEGO Group does the latter. Four of football’s most recognisable names — Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior — are brought together not on a pitch, not
By Kunal Sinha I see a particular kind of desperation in marketing today. You can almost hear it, like the rustle of a brand rummaging through a drawer of half-baked ideas, hoping something, anything, will go viral. Take the recent KitKat “heist” stunt. A playful premise on paper: bars “stolen,”
As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together
There’s a quiet shift happening in retail, and it doesn’t begin with price tags or promotions. It begins with how a space makes you feel. At IOI City Mall, Typo has chosen Malaysia as the launchpad for something bigger than a store opening. This is the brand’s first concept store
In this podcast, Ian Chim shares his journey of building Ques, an innovative app designed primarily for students to better explore the cities they are in. The platform bridges the gap between users and local businesses by offering curated deals, activities, and experiences, while also helping brands attract and engage
For years, the most reliable thing about an IKEA purchase wasn’t the flatpack. It was the small, L-shaped promise tucked inside. An Allen key that would be used once, then quietly disappear into a drawer of forgotten things. Now, IKEA Singapore has decided that maybe the problem wasn’t the tool.
In an era where audiences crave experiences rather than just advertisements, Media Prima continues to demonstrate how creativity, culture and commerce can intersect in powerful ways. One of the most striking examples this festive season was Melodi Glam Raya Runway, an innovative experiential campaign that transformed a routine MRT journey
Effie Asia Pacific introduces THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay and PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, as the final pair of Heads of Jury. They will join the Judging Committee in helming the jury as they recognise the most effective marketing works for the 2026
