What makes a family in 2026? Is it blood? Shared DNA? Or the friend who waited outside your exam hall, the colleague who knows exactly how you take your coffee, the person who stayed through the break-up and somehow returned for the patch-up? In its latest brand push marking 30
For football fans across Malaysia, tournament season often comes with an unspoken hangover and not necessarily from beer. It is the familiar aftermath of chasing European kick-off times: blurry-eyed mornings, missed alarms, awkward meetings and the quiet regret of promising yourself, “Never again,” only to do it all over when
Malaysia’s leading creative communications institution, IACT College, has announced a strategic collaboration with the Raintown Film Festival 2026 and West Coast Expressway (WCE) to launch “Raintown Horizons: The IACT × WCE Student Cinematic Showcase”, a national student short film initiative held in conjunction with Visit Malaysia Year 2026. Built around
For most marketers, a media review is a procurement exercise. For Coca-Cola, it looks increasingly like a referendum on the future of modern marketing itself. The beverage giant has launched a sweeping global review of its media business, covering most of its major international markets in what is shaping up
In an era where consumers are exposed to thousands of marketing messages every day, standing out is no longer enough. The true measure of success lies in a campaign’s ability to influence behaviour, drive business outcomes, and create lasting impact. This is precisely why the APPIES Awards continue to hold
By Kunal Sinha Malaysia’s consumer economy continues to demonstrate resilience, though that resilience is not defined by unbroken growth or unrestrained spending. Instead, it is visible in how both households and markets have adapted to a more complex operating environment, balancing cost pressures with sustained demand, and recalibrating behaviour without
We wish to announce that after 6 years of dedicated leadership with Astro Malaysia Holdings Berhad, including 2 extensions of his term as Group Chief Executive Officer, Euan Smith has stepped down from his position as GCEO of Astro. With the platform transition well advanced, it is timely for a
For a generation raised on front-facing cameras and endless scrolls, the modern selfie has quietly become something more loaded than a casual snap. Somewhere between the fifth retake and the smoothing filter, a photograph stopped being a memory and became a performance. In Hong Kong, one campaign is asking a
Festive advertising often follows a familiar script. A burst of colour. Smiling faces in traditional dress. Sweeping drone shots. A soundtrack swelling with cultural pride. The intention is usually good, but the result can sometimes feel like a postcard — beautiful, polished and oddly distant. This year, however, Carlsberg Malaysia
In the insurance industry, products are often perceived through numbers, policies, and long-term financial planning. Yet at its core, insurance is deeply personal — built around care, reassurance, and protecting the people who matter most. For Angeline Tung, creating emotional relevance within this category means moving beyond transactional messaging and
