On December 4, 2025, two Grab riders in Kuala Lumpur were not on a campaign brief. They were not filming branded content. They were not activating a festive promotion. They were knee-deep in floodwater, unclogging a drain. In a 20-second TikTok clip that clocked more than half a million views,
Fresh Events Asia, the creator behind some of Malaysia’s most distinctive mass-participation fitness experiences, has deepened its long-standing partnership with GO Communications by appointing the agency as its communications agency of record for the entire 2026 season. The expanded collaboration will see GO Communications lead integrated PR, communications, and storytelling
A Unified Frontier for Targeted Advertising in Malaysia Media Prima Berhad, Malaysia’s leading fully-integrated media group, today announced a landmark strategic collaboration with 988, the nation’s premier Chinese-language radio station owned by Star Media Group. This alliance formalizes the creation of a definitive Chinese Media Consortium, bringing together an unrivaled
By India Fizer Kamron Clark-Carpenter on what Gen Z expects — and how agencies must respond What does it take to retain ambitious young talent in an industry defined by constant change? Kamron Clark-Carpenter explains why clarity, structured development and reciprocal learning are now essential. From rethinking internships to building
This Ramadan and Raya, THE SHOUT GROUP and Tropicana Twister are bringing back their award-winning ‘Multiply the Goodness’ campaign – bigger and better, continuing a purpose-led festive platform that began last year and proved that meaningful impact can extend well beyond the season itself. Following the success of last year’s
Australia’s Woolworths thought it was adding warmth to automation. Instead, it added a mother. Its AI assistant, Olive, recently had to be “re-scripted” after customers complained that the bot claimed to be human, reminisced about its mum, and indulged in what users described as “fake banter”. One shopper said Olive
By Kunal Sinha Oblivious to drumbeats around him, a Lion Dancer catches forty winks in a KL mall. Another elderly gent, who perhaps woke up at 5 am to deliver vegetables at Pudu market, naps in a corner of the market. Sleep deprivation is everywhere. Based on 2023-2025 studies, Southeast
By Mark Tungate; Photo by Fredrik Bond “No Project Without Drama” for DIY retailer Hornbach turned advertising into theatre, setting the stage for a Film Grand Prix for HeimatTBWA\ Even if you don’t live in Germany, if you’re any kind of advertising fan you’ll have heard of Hornbach. The home
In the latest episode of The NexGen Show, Jerusa Teo steps into the spotlight to unpack a sector many still misunderstand — esports. In an industry where parents worry, brands hesitate, and audiences quietly explode into the millions, Jerusa offers a grounded, insider view of how competitive gaming has evolved
Branding & Strategy Consultancy Sdn Bhd and its director Choo Chee Keong have been ordered by the Kuala Lumpur High Court to pay nearly RM1.2 million to Ijeon Foodservice (M) Sdn Bhd after failing to deliver contracted branding and marketing services. The ruling, delivered by Judicial Commissioner Gan Techiong, goes
