Artificial intelligence is often marketed as a technology of acceleration — faster decisions, smarter automation, predictive insights. But in Japan, creative agency TBWA HAKUHODO has taken AI in an unexpected direction: backwards. Instead of predicting tomorrow, their experimental device, Radio TimeMachine, allows elderly listeners to turn a dial and return
Death by PowerPoint is optional. If your slides are overloaded with bullet points, default charts and uninspired templates, it’s time for an upgrade. This high-impact training shows you how to turn raw data into sharp, visual narratives using timelines, process flows and statistical charts that actually command attention. You’ll learn
Every Ramadan and Raya season, Malaysian brands seem to compete in the same emotional Olympics. The brief is almost predictable: tug the heartstrings, deliver the twist ending, and cue the tears just in time for buka puasa. This year, however, PLUS Malaysia has chosen a very different route. Instead of
By India Fizer INNOCEAN USA’s Barb Sanson on timelines, technology, and making smart trade-offs While technology continues to reshape how content is made, INNOCEAN USA’s VP Group Director of Production, Barb Sanson, believes the core of great production remains unchanged. She explains why alignment, experience, and human judgment are still
WPP is not trimming at the edges. It is rewiring the machine. The Guardian reports that the British advertising giant has unveiled a sweeping overhaul aimed at saving £500 million annually by 2028, as it attempts to reposition itself as what CEO Cindy Rose calls a “simpler, lower-cost, AI-enabled business.”
Fresh Events Asia, the creator behind some of Malaysia’s most distinctive mass-participation fitness experiences, has deepened its long-standing partnership with GO Communications by appointing the agency as its communications agency of record for the entire 2026 season. The expanded collaboration will see GO Communications lead integrated PR, communications, and storytelling
By India Fizer Kamron Clark-Carpenter on what Gen Z expects — and how agencies must respond What does it take to retain ambitious young talent in an industry defined by constant change? Kamron Clark-Carpenter explains why clarity, structured development and reciprocal learning are now essential. From rethinking internships to building
Branding & Strategy Consultancy Sdn Bhd and its director Choo Chee Keong have been ordered by the Kuala Lumpur High Court to pay nearly RM1.2 million to Ijeon Foodservice (M) Sdn Bhd after failing to deliver contracted branding and marketing services. The ruling, delivered by Judicial Commissioner Gan Techiong, goes
When a holding company says it wants to become “one company”, it usually means the old model is creaking. That is the backdrop to WPP’s new multi-year strategy, Elevate28. It is not a cosmetic rebrand. It is a structural reset. The ambition is simple. Stabilise performance. Cut duplication. Restore growth.
Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges. The awards induction ceremony will be as follows: Behind every CMO is an awesome team.
