An AI marketing agency does the marketing jobs, but it does them at the speed your customers actually live. It starts with buyers. It pulls in what you already have, website behaviour, search intent, CRM lists, store patterns, campaign history, and it looks for signals. Who is leaning in? What
Monks, the global, digital-first operating brand of S4Capital, has appointed Mihir Dhairyawan as executive creative director for Southeast Asia, effective immediately. Based in Singapore, Dhairyawan will lead the agency’s creative vision across the region, working closely with managing director Munas Van Boonstra and regional teams to deliver marketing work that
Castrol Malaysia has formalised its public relations partnership with DNA Creative Communications, appointing the agency on a one-year retainer as it looks to strengthen its brand presence in an increasingly competitive lubricants market. The appointment builds on an existing relationship that began in 2021, during which both parties collaborated on
Archetype Malaysia has deepened its relationship with HEINEKEN Malaysia Berhad, securing the public relations agency-of-record mandate for Tiger Beer Malaysia for 2026 while renewing its partnership with Guinness Malaysia. The expanded remit follows a competitive pitch and reflects HEINEKEN Malaysia’s growing confidence in Archetype’s earned-led, culturally grounded communications approach—one that
Undeterred by the changes within the global advertising arena, The Shout Group’s growth continues unabated. Via its component agency brands SHOUT (aka FCB SHOUT) and Ignite, the fully Malaysian owned and operated advertising group has, in the past three months, added a number of blue chip clients to an already
Grey KL, a part of the Ogilvy Group Malaysia, has been reappointed as the lead creative agency for Coway Malaysia for 2026. This significant decision reinforces a long-standing partnership that began in 2017, underscoring Grey’s pivotal role in shaping Coway’s brand identity and propelling its market leadership. For nearly a
Hakuhodo Inc. and Hakuhodo DY ONE Inc. have announced the rollout of the H+ framework in Malaysia, strengthening collaboration between Hakuhodo Malaysia and Kingdom Digital. The move brings both agencies into a more unified ecosystem aimed at accelerating digital transformation and performance-led marketing for brands in the market. Launched globally
For 18 years, Rudy Khaw sat at the nerve centre of one of Southeast Asia’s most audacious brands. As CEO of AirAsia Brand Co., he helped shape not just campaigns, but a cultural ecosystem – one that blurred aviation with pop culture, commerce with entertainment, and branding with belief. Which
GrowthOps Asia has been appointed the lead creative, social media, and SEO agency for Volkswagen Singapore, following a competitive pitch concluded in December 2025. The appointment places GrowthOps at the centre of one of Asia’s most demanding automotive markets, where brand visibility, digital discovery and performance-led storytelling increasingly determine consideration
dentsu Malaysia has appointed Nick Drew as managing partner, data, and tech, reinforcing its ambition to integrate data, technology and media as Malaysian brands navigate an increasingly complex digital ecosystem more tightly. Drew will report to Bala Pomaleh, CEO of dentsu Media Malaysia, and will lead the agency’s expanded data
