Agencies

Why Size Really Really REALLY Doesn’t Matter

By Sandeep Joseph That size of the agency matters, when it comes to media. A bigger media agency, the argument goes, gets better rates, because of the bulk of volume in buying. Media owners, apparently, lower their rates for bigger agencies who are buying a great volume of ads from

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TM Opens Social Media Agency Tender for Group Brands

Malaysia’s telecommunications giant Telekom Malaysia (TM) is preparing to refresh its social media agency partnerships, issuing a registration-of-intent notice that signals an upcoming open tender for social media services across its key business units. The appointment will cover TM Technology Services, the group’s principal operating entity, which oversees flagship brands

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The Independent Advantage: The Reinvention of Invictus Blue

For years, independence was seen as a constraint. Invictus Blue’s transformation suggests it may now be the advantage that matters most. The communications industry is shifting. Platforms dominate, consumer behaviour is fragmenting, and consolidation has reshaped agency economics. Against this backdrop, Invictus Blue completed a full restructuring in 2025, marking

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Thasorn “Pete” Boonyanate: Bringing The Spice To Thai Advertising

By Mark Tungate What’s the magic formula that makes Thai advertising so entertaining? One of its greatest practitioners shares his thoughts with us. Everybody who loves creativity has a soft spot for Thai advertising. It’s funny, surreal, occasionally dramatic and nearly always over-the-top. It looks like nothing else. So it

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Shaping the Future: Agency Predictions for 2026

By India Fizer Every new year promises transformation. With AI now embedded in nearly every workflow and platform, 2026 marks a turning point: not in what we use, but how we choose to compete. In conversation with AdForum, agency leaders reveal what they believe will truly move the industry forward,

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