Agencies

CMO Awards 2025 Agency Edition Announces Winners! 

Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges.  The awards induction ceremony will be as follows:  Behind every CMO is an awesome team.

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Broadsign Accelerates APAC Expansion with Four Strategic Appointments

Key hires underscore company’s ambitious growth trajectory and commitment to regional market leadership Broadsign, a global leader in Out-of-Home (OOH) and Retail Media advertising technology, today announced four key appointments across the Asia-Pacific region. The strategic hires – spanning Service Delivery, Account Management and Sales – reinforce the company’s commitment

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Naga DDB Tribal Forms Collaborative Alliance with Amplitone to Strengthen Sonic Capabilities within the Naga Network

Naga DDB Tribal has announced a Collaborative Alliance with Amplitone, a Hollywood-trained sonic branding studio founded by Golden Horse Award winner Rendra Zawawi and Grammy Award winner Alvin Wee. The alliance strengthens the Naga Network ecosystem, expanding its capabilities to deliver fully integrated, multi-sensory brand experiences that fuse strategy, creativity,

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Duopharma Appoints Trapper Group as Media Agency of Record

Duopharma Biotech Berhad, Malaysia’s No.1 (IQVIA) pharmaceutical company, has appointed Trapper Group as its media agency of record following a rigorous multi-agency pitch involving several leading global network agencies. Trapper emerged as the highest-scoring agency based on strategic strength, commercial competitiveness and its data-led approach to delivering measurable business outcomes.

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Why Size Really Really REALLY Doesn’t Matter

By Sandeep Joseph That size of the agency matters, when it comes to media. A bigger media agency, the argument goes, gets better rates, because of the bulk of volume in buying. Media owners, apparently, lower their rates for bigger agencies who are buying a great volume of ads from

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TM Opens Social Media Agency Tender for Group Brands

Malaysia’s telecommunications giant Telekom Malaysia (TM) is preparing to refresh its social media agency partnerships, issuing a registration-of-intent notice that signals an upcoming open tender for social media services across its key business units. The appointment will cover TM Technology Services, the group’s principal operating entity, which oversees flagship brands

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