WPP is not trimming at the edges. It is rewiring the machine. The Guardian reports that the British advertising giant has unveiled a sweeping overhaul aimed at saving £500 million annually by 2028, as it attempts to reposition itself as what CEO Cindy Rose calls a “simpler, lower-cost, AI-enabled business.”
Fresh Events Asia, the creator behind some of Malaysia’s most distinctive mass-participation fitness experiences, has deepened its long-standing partnership with GO Communications by appointing the agency as its communications agency of record for the entire 2026 season. The expanded collaboration will see GO Communications lead integrated PR, communications, and storytelling
By India Fizer Kamron Clark-Carpenter on what Gen Z expects — and how agencies must respond What does it take to retain ambitious young talent in an industry defined by constant change? Kamron Clark-Carpenter explains why clarity, structured development and reciprocal learning are now essential. From rethinking internships to building
Branding & Strategy Consultancy Sdn Bhd and its director Choo Chee Keong have been ordered by the Kuala Lumpur High Court to pay nearly RM1.2 million to Ijeon Foodservice (M) Sdn Bhd after failing to deliver contracted branding and marketing services. The ruling, delivered by Judicial Commissioner Gan Techiong, goes
When a holding company says it wants to become “one company”, it usually means the old model is creaking. That is the backdrop to WPP’s new multi-year strategy, Elevate28. It is not a cosmetic rebrand. It is a structural reset. The ambition is simple. Stabilise performance. Cut duplication. Restore growth.
Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges. The awards induction ceremony will be as follows: Behind every CMO is an awesome team.
Key hires underscore company’s ambitious growth trajectory and commitment to regional market leadership Broadsign, a global leader in Out-of-Home (OOH) and Retail Media advertising technology, today announced four key appointments across the Asia-Pacific region. The strategic hires – spanning Service Delivery, Account Management and Sales – reinforce the company’s commitment
Naga DDB Tribal has announced a Collaborative Alliance with Amplitone, a Hollywood-trained sonic branding studio founded by Golden Horse Award winner Rendra Zawawi and Grammy Award winner Alvin Wee. The alliance strengthens the Naga Network ecosystem, expanding its capabilities to deliver fully integrated, multi-sensory brand experiences that fuse strategy, creativity,
Dentsu has reported a record net loss of ¥327.6 billion (US$2.18 billion) for FY2025, triggering sweeping leadership changes, dividend suspension, and a continued restructuring push that will see further job cuts across its international operations. The Japanese advertising giant attributed the loss largely to an additional ¥310.1 billion goodwill impairment
Duopharma Biotech Berhad, Malaysia’s No.1 (IQVIA) pharmaceutical company, has appointed Trapper Group as its media agency of record following a rigorous multi-agency pitch involving several leading global network agencies. Trapper emerged as the highest-scoring agency based on strategic strength, commercial competitiveness and its data-led approach to delivering measurable business outcomes.
