MBCS, the media-fueled creative content practice within the IPG Mediabrands network, collaborated with GWM Malaysia to prove the extraordinary capabilities of the Haval H6 HEV. The GWM HAVAL H6 HEV Fuel Endurance Ultimate Challenge campaign turned a routine car commercial into a live endurance stunt — showcasing the SUV’s ability
In its milestone 30th episode, The NexGen Show spotlights Shaheera Shahrein, a rising copywriter whose journey into advertising began in perhaps the most unusual of times — during the pandemic. “I was a fresh graduate with no portfolio, except for a website that I built as a fun hobby on
After a global stint in New York with McCann and Mediabrands, Amit Sutha returned to Malaysia to take the helm at Publicis Groupe, steering its next chapter of integration. Known for breaking down silos and embedding creativity across commerce, data, and media, Amit has cemented his belief that creativity isn’t
THE SHOUT GROUP/FCB SHOUT has officially been appointed the creative agency for Le Lumiere, a renowned diamond jewellery brand under the Tomei consolidated umbrella, following a competitive pitch for the brand’s relaunch campaign. Known for its meticulous design, exceptional quality and craftsmanship that captures light in every facet, Le Lumiere
CIMB is making its brand rallying cry, Kita Bagi Jadi, more than a slogan — it’s turning it into culture. Ahead of Malaysia’s National Day, the bank partnered with VML Malaysia to drop Bangun x Kita Bagi Jadi, a music-led campaign that pairs two unlikely icons: hip hop artist Aman
MBCS, the media-fueled creative content practice within the IPG Mediabrands network, has partnered with Pizza Hut Malaysia to launch ‘Ini Rumah Kita’, a nationwide art movement that spotlights the unity of being Malaysian, celebrating Malaysia’s 68th Independence Day. Ini Rumah Kita unites 68 artists from across Malaysia – from established
By The Malketeer Alliance Bank has earned a Malaysia Book of Records title for producing the nation’s first feature-length SME business pitch film. The milestone is not just a trophy. It’s a statement. Entrepreneurs—the people who keep Malaysia’s economy breathing—deserve to have their stories told on the big screen. The
LEGO has partnered with Shopee Malaysia to launch the “Bina Bersama, Cipta Cerita” campaign, a nationwide initiative that celebrates creativity, imagination, and togetherness. At its core, the campaign is about more than just assembling bricks. It’s a call for Malaysians to build without boundaries — to create stories, moments, and
By The Malketeer For almost four decades, three words have defined Nike. Just Do It wasn’t just a slogan; it was a cultural mantra that turned sneakers into symbols of self-belief. But in 2025, Nike has flipped the script. The brand now asks: Why Do It? It’s a question aimed
Jasmine Food is marking Malaysia’s National Day and Malaysia Day with a vibrant interactive mural at Jalan Kamunting, Kuala Lumpur — celebrating tradition, togetherness, and technology. The mural illustrates familiar scenes from Malaysian life — from village kitchens to urban dining tables — with rice at the heart of it
