There was a time when the internet had clear landlords. Google owned search. Meta owned social. Amazon owned commerce. Then along came ByteDance and quietly ignored the map. Today, it isn’t just competing with these giants. It is dissolving the categories they built. The Algorithm That Ate Everything ByteDance’s rise
Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa
For years, the marketing industry has celebrated engagement like it was oxygen. More time spent, more scrolls, more dopamine loops—metrics that agencies proudly put on slides and brands chased with increasing urgency. Now, a jury in Los Angeles has quietly but decisively reframed that narrative. In a landmark ruling, Meta,
Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room
There are acquisitions that signal scale. And then there are acquisitions that signal intent. Foodie Media’s purchase of an 80% stake in WTM Media for RM250,000 falls squarely into the latter. On paper, it’s a modest deal. In practice, it’s a sharp pivot into a cultural space that many brands
Heineken’s decision to wind down its Singapore brewing operations by 2027, and shift production to Malaysia and Vietnam, looks at first glance, like a supply chain tweak. In reality, it’s a signal of where growth, margin, and marketing muscle are increasingly converging in ASEAN. And, quietly, it puts Malaysia in
Everyone is counting the bodies. The headlines have done the arithmetic—thousands of roles gone, bonus pools tightened, belts pulled in across the system. WPP ended the year with roughly 9,000 fewer people, depending on how you slice the exits. It reads like a crisis story. But that’s the easy version.
Every brand has a platform. The harder question is what that platform actually looks like when it meets real life — real communities, real traditions, and a season as culturally loaded as Ramadan in Malaysia. For Pizza Hut Malaysia, the answer this year is its most ambitious yet. Under the
OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
There is a moment, somewhere between the ketupat and the polite laughter, when Adam realises something is missing. Not from the table. Not from the house. From himself. Created in collaboration with Chariot Agency and Reservoir Production, Tenaga Nasional Berhad’s Raya Pertama does not shout for attention. It doesn’t need
