Publicis Groupe South Asia CEO and Creative Data Jury President Anupriya Acharya says this year’s strongest work proved that data is most powerful when it solves real human problems. For years, marketers have spoken about data as though bigger automatically means better. More dashboards. More analytics. More algorithms. More signals.
The fourth day of Cannes Lions 2026 belonged as much to business transformation as it did to creativity. While the Festival unveiled another slate of Grand Prix winners across strategy, effectiveness, innovation and commerce, it was Ogilvy that emerged as one of the day’s biggest winners after being named Asia
One of the biggest corruption cases ever to hit the global advertising industry has ended with a life sentence, sending a powerful warning to agencies, advertisers and media owners about the risks lurking behind opaque media buying practices. A Chinese court has sentenced Di Fei, the former Chief Investment Officer
Watching football is no longer confined to the television screen. For Malaysia’s football fans, the FIFA World Cup 2026™ is increasingly unfolding across social feeds, creator content, live conversations and second-screen experiences that accompany every match. Unifi TV is leaning into that shift with a campaign that positions the broadcaster
APPIES Malaysia Conference 2026 is making its final call for registrations as the country’s marketing community prepares for two days of live campaign presentations, powerful industry insights and real-world learning from some of Malaysia’s most recognised brands and agencies. Happening on 9 and 10 July 2026 at KLGCC Convention Centre,
From life-saving innovation and social connection to commerce-led creativity, Day Three at Cannes Lions 2026 proved that the world’s best ideas are no longer just capturing attention—they are changing behaviour, solving real problems and delivering measurable business results. The third day of the Cannes Lions International Festival of Creativity reinforced
For decades, horror films have taught audiences to fear vampires, werewolves and monsters lurking in the shadows. Pepsodent believes there’s something far scarier. Losing your teeth. In one of the year’s most unexpected examples of branded entertainment, Unilever’s oral care brand has launched Pepsodent Gum Mysteries, a cinematic campaign that
Real-time content strategy, social-first coverage and fan activations drive more than 3 million organic views in the first two weeks of the tournament As FIFA World Cup 2026™ fever sweeps across Malaysia, Unifi TV has gone beyond match broadcasting to build one of the country’s most active football fan
A nonchalant take on the iconic character celebrates self-discovery, resilience, and authenticity through local relatability with a Malaysia-wide rollout. Omnicom Media Malaysia’s leading global media and communications agency, PHD, has announced Warner Bros.’ highly anticipated launch of Supergirl 2026 in Malaysia, which hit cinemas nationwide on 25 June 2026. The
KULT, a digital-first marketing solutions company, has launched OFFSIDE: Kucing vs AI, a new 105-episode football prediction series that brings together a deliberately built AI pundit and a rotating panel of real, unscripted cats. The series is now live daily across dedicated OFFSIDE social channels, with each episode released ahead
