By the time the doors opened at The Exchange TRX, the campaign story had already written itself. Not in a press release. Not on a media plan. But in a queue. A long, snaking, slightly impatient, very Instagrammable queue. Because when Bobby’s Burgers landed in Kuala Lumpur last week, it
By Communicate StaffAs geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through silence, but through thoughtful communication, operational agility, and people-first leadership. From global networks to regional agencies, the common theme emerging from industry
By Bobby McGill McCann Singapore’s Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection. In an era where brands are trying to connect with audiences on more human terms, how they define and express authenticity is changing. According to McCann’s recent NextUp culture drop, the most
By Robert Klara Brands get off on looking nervy, and social media loves a good fight.Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious
By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because
Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama series. In Thailand, hard sell doesn’t get softer. It gets more entertaining. When Shield Insurance Broker briefed a campaign to promote its “After Shit Happens Service”—a comprehensive post-incident support offering packed with
Five years and an estimated US$80 billion investment, Meta is stepping back from one of its boldest bets: Horizon Worlds. The company has confirmed the platform will be removed from the Quest Store by March 31, with a full shutdown set for June 15. A limited mobile version will remain.
For a brief moment, it looked like the future of filmmaking had arrived in a text box. Type a prompt. Get a scene. Add a tweak. Roll credits. Then, just as quickly, it’s over. Sora — the much-hyped AI video tool from OpenAI — is being shut down less than
After a 13-year hiatus, radio personality Gina Dhaliwal is back but not on traditional airwaves. Instead, she’s launching Sama Sama Oye!, a digital-first radio platform positioned as Malaysia’s first dedicated Bollywood and Punjabi audio service, marking a deliberate shift from broadcast to culturally targeted, on-demand audio. The platform, which went
The curtain has finally fallen on MBO Cinemas and this time, there will be no encore. After years of stops, starts, and attempted comebacks, the once-familiar name in Malaysia’s cinema landscape has announced it is ceasing operations permanently. The tone of its farewell was tellingly simple: “The show is over.”
