By The Malketeer A Story Deeply Rooted in a Mother’s Ultimate Heartfelt Sacrifice In a powerful start to the Chinese New Year celebrations, Petronas has unveiled Stay, a moving webfilm that explores the themes of love, resilience, and selflessness. Directed by Caleb Huang, the film is part of Petronas’ Beyond Those
By The Malketeer The Power of a Single Frame In an era where selfies flood our social media feeds and smartphone cameras capture every fleeting moment, IJM Land’s latest Chinese New Year short film takes a poignant step back in time to remind us of when photographs were more than just
By The Malketeer EY’s Powerful New Campaign Challenges Decision-Makers Imagine being called to action by the very generation that will inherit the world we create today. EY’s latest campaign, Generations, flips the script on traditional messaging by putting children front and centre, urging adults to consider the long-term impact of their
Pos Malaysia Berhad, the national post and parcel service provider, welcomes the auspicious Lunar New Year with the launch of a special stamp collection honouring the Snake, the sixth animal in the Chinese zodiac cycle. Known for its wisdom, grace, and intuition, the Snake symbolises transformation and fortune in Chinese
Titled ‘Wealth’, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB SHOUT, tells the true story of Tan Swee Ban, a selfless Penangite who dedicates his life to run Peace & Harmony Home, a not-for-profit nursing centre in Penang that takes care of the sick
Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, today celebrated the opening of its milestone 50th Pos Shop, located on Jalan Dato Keramat in Penang. The momentous occasion was officiated by the Chief Minister of Penang, YAB Chow Kon Yeow, lending prestige to the celebratory event.
By The Malketeer Finding Homes with Connectivity at the Core In a groundbreaking move that aligns with the modern digital lifestyle, Mudah.my has joined forces with CelcomDigi, supported by media agency OMD Malaysia, to integrate Fibre and 5G Home WiFi services directly into Mudah’s Property website. This innovative collaboration simplifies
By The Malketeer The Ad That Flew Too Close to the Sun In the high-stakes world of brand comebacks, timing is everything. But when Pakistan International Airlines (PIA) attempted to celebrate their return to European skies after a four-year ban, they delivered what might go down as 2025’s most tone-deaf
By The Malketeer ‘Move Your Body, Move Your Mind,’ Asics’ Bold Statement on the Future of Sports Marketing In a bold departure from traditional sports marketing, Asics has unveiled a groundbreaking campaign that challenges the industry’s obsession with performance metrics and competitive achievement. The Japanese sportswear giant’s latest initiative, ‘Move
By The Malketeer The Stop, Check, Protect framework offers a proven template that could be adapted to local needs In a bold move that’s turning heads across the Asia-Pacific, the Australian government has unveiled what might be the most straightforward yet potentially game-changing public awareness campaign of 2025. Armed with three
