Eugene Lee, the inaugural joint Malaysia CMO of the Year winner in 2018, has taken the next step in his sterling career. He has joined CHAGEE as Vice President, Chief Marketing Officer APAC, based in Singapore, which is also their international office. Eugene previously spent more than 15 years with
By The Malketeer In Pepsi Max’s latest ‘Thirsty for More’ campaign, Beckham reminds us loving what you do, loudly, and unapologetically is never a waste It’s a creative partnership that’s as iconic as the man himself. David Beckham and Pepsi Max are back not just for nostalgia’s sake, but to
MBCS, the appointed creative and communications agency for Sime Darby Auto Connexion (Auto Connexion), the authorised distributor of Ford, have taken the opportunity to showcase the Ford Ranger’s unparalleled versatility this festive season to reinvent the Malaysian ‘balik kampung’ (returning to hometown) experience. Tapping into the universally relatable chaos when
Without making a big fuss, Wonda has pulled off what feels like a textbook example of guerrilla-style marketing: the kind that doesn’t rely on a huge media push, but still gets people talking. Wonda’s latest out-of-home (OOH) ad is a cheeky jab at another competitor in the coffee space. Specifically,
MBCS, the creative content practice powered by media within IPG Mediabrands, has served up a fresh campaign for Pizza Hut in conjunction with the Ramadan/Raya festive season. The ‘Ayam Bakar Bukan Biashe-Biashe’ (translated: Not Your Ordinary Flame Grilled Chicken) campaign set out to introduce Pizza Hut’s new pizza – the
Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new
By The Malketeer What HYGR’s LRT Ad Controversy Teaches Us About Context in Malaysian Marketing In an era where brands walk the tightrope between creativity and cultural consciousness, the recent controversy surrounding HYGR’s deodorant advertisement on Prasarana’s Ampang-Sri Petaling LRT line serves as a timely case study on the power
By The Malketeer KFC’s surrealist ‘gravy baptism’ commercial becomes 2025’s most controversial ad dividing viewers between creative genius and sacrilegious chaos In a marketing landscape where shock value often battles brand value, KFC’s latest ad “All Hail Gravy” has become the year’s most complained-about commercial and possibly its most surreal.
By The Malketeer Maya Angelou’s stirring narration invites the world to fly with heart, soul and bold red spirit In a world brimming with turbulence—both literal and metaphorical—Virgin Atlantic’s latest global campaign is a poetic balm for the modern traveller’s soul. Titled “A Rainbow in the Clouds”, the film is
The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 5,000. Additionally, we don’t base our rankings on factors like the
