By The Malketeer Coca-Cola’s iconic glass bottle celebrates its 110th birthday, with a sun-drenched, silhouette-driven campaign reminding us why simple always sells In a marketing world saturated with noise, Coca-Cola has chosen to let the sun — and its legendary bottle — do the talking. The soft drink giant has
By The Malketeer Nike’s latest motivational campaign tripped over cultural sensitivities at the 2025 London Marathon in an era of heightened social consciousness In the high-stakes race for marketing relevance, even the world’s biggest brands can stumble spectacularly. Nike, the global athletic giant, is facing a fierce backlash after its
Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked by the inability to develop high-quality insights and a lack of cultural agility. These are top findings outlined in The State of Creativity 2025, released today by LIONS, the destination for
MBCS, the data-led creative content powerhouse of IPG Mediabrands, has collaborated with U Mobile to highlight how technology and 5G can make a difference in our everyday lives. This Raya, U Mobile presented SuaraKu (My Voice), a poignant Raya film showcasing the unbeatable possibilities of 5G technology and its applications,
Advertising is supposed to sell promises they keep. It’s meant to create delight, not dread. But in 2016, Donald Trump’s presidential campaign showed the world how advertising can go spectacularly wrong—by weaponizing fear, bending truth, and overselling fantasies with no intention of delivering. Trump didn’t run a conventional campaign. He
By The Malketeer Longtime partner Carlsberg celebrates Liverpool’s 20th league title with a masterclass in cheeky, culturally-savvy advertising Liverpool FC’s record-equalling 20th league title didn’t just ignite celebrations at Anfield — it also inspired one of the boldest billboard campaigns of the year. Carlsberg, Liverpool’s longest-standing brand partner, seized the
Kuala Lumpur-based Xamble Group Limited CEO Jason Thoe (centre) with Dutch Lady Milk Industries Head of Digital, Media & Insights Khoo Xing Jun (left) and Numinara.co general manager Ng Jack Chung (right). Social commerce in Malaysia is rapidly evolving from an emerging trend into a dominant force reshaping the landscape
By The Malketeer Today’s Footballers are Rewriting the Rules of Celebrity Marketing and Advertisers are Cashing In On the Beautiful Game’s Global Reach In the dazzling world of professional football, fame is fierce but fleeting. For most players, those years of glory under the stadium lights are often over by
The Brazilian Motocross Championship hosted an unexpected activation from Yamaha, in partnership with the agency AlmapBBDO. The brand brought to the event the “Off-Road Milkshake” — an unconventional milkshake bar where drinks were prepared live, not with blenders, but with motorcycles tearing up the track. The setup was simple: the
Eugene Lee, the inaugural joint Malaysia CMO of the Year winner in 2018, has taken the next step in his sterling career. He has joined CHAGEE as Vice President, Chief Marketing Officer APAC, based in Singapore, which is also their international office. Eugene previously spent more than 15 years with
